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Autotrader Powers MSN Autos Inventory ListingsATLANTA, Aug. 30, 2016 /PRNewswire/ -- A strategic relationship with MSN Autos makes Autotrader the provider of new, used and certified pre-owned (CPO) vehicle listings in the U.S. on the MSN Autos site. This alliance provides MSN Autos users access to Autotrader's dealer and private seller vehicle listings and creates a comprehensive automotive network. This relationship expands Autotrader's car shopping audience by enabling dealers to reach MSN Autos' consumer audience. On MSN Autos, consumers can enter make, model and zip code information and be taken directly to a co-branded Autotrader search results page to view the matching inventory. An Autotrader study1 revealed that of the time spent in the car buying process, 60 percent – 5 hours and 12 minutes – is allocated to using third-party sites or apps to research and shop online. The study found that of the 88 percent of shoppers using the Internet for vehicle shopping, 78 percent use third-party sites or apps during the car buying process. When on the Autotrader site, consumers can use MyAutotrader.com – a saved search and personal shopping cart function. On MSN Autos, in addition to searching inventory listings powered by Autotrader, consumers can compare vehicles and read the latest auto-related news and new car reviews from award-winning journalists. "Autotrader is continually looking for creative ad strategic ways to drive even more traffic to the inventory listings of our dealer clients," said Jessica Stafford, vice president, Marketing – Media Solutions Group, Cox Automotive. "MSN Autos inventory listings powered by Autotrader will increase the breadth of Autotrader's audience and help deliver on our mission of enabling dealers to connect with in-market shoppers who are searching for their perfect match." About Autotrader Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit http://press.autotrader.com. About Cox Automotive 12016 Autotrader Car Buyer Journey study
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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/autotrader-powers-msn-autos-inventory-listings-300320133.html SOURCE Autotrader |