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Social Selling Surges As Consumers Crave Interaction, Knowledge and TrustADA, Mich., Sept. 27, 2016 /PRNewswire/ -- In the age of constant connectivity, social selling – peer-to-peer selling taking place in-person or on social media – is booming at an unprecedented rate. 60 percent of Americans have been contacted by a social seller, while one-third of those consumers have purchased products from one. Most significantly, 85 percent of Americans who have purchased from social sellers are repeat customers, highlighting the strength of cultivating relationships and better understanding customers' preferences and needs. Experience the interactive Multimedia News Release here: https://www.multivu.com/players/English/7784251-amway-social-selling Amway's State of Social Selling Survey, conducted by Wakefield Research, explores the preferences and pitfalls of social selling, and what customers do – and don't - want from social sellers. Build trust. "You can only sell a product that you are passionate about," says Jim Ayres, Managing Director for Amway North America. "Amway Independent BusinessOwners are often frequent users and walking testimonials of the products they sell. When a seller can effectively communicate the premium quality of the products, particularly through using the products themselves, they will always be seen as more trustworthy." Be tactical. While appreciating follow up, if no second purchase is made, customers wish that sellers stop contacting them after six weeks. "Having a strategy and conducting yourself authentically is crucial for successful social selling. Key is knowing when to reach out and when to follow up," says Rajneesh Chopra, Vice President of Sales for Amway North America. Cultivate relationships. "While the importance of developing relationships is universal across age groups, young people in particular are proving to be a huge driver of the social selling industry," says Jackie Nickel, Chief Marketing Officer of Amway North America. "The relationship-driven industry appeals to their generation, particularly when they are contacted on social media by a friend." The 2016 Amway State of Social Selling Survey was conducted by Wakefield Research (www.wakefieldresearch.com) on behalf of Amway. About Amway
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/social-selling-surges-as-consumers-crave-interaction-knowledge-and-trust-300334390.html SOURCE Amway |