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Epsilon Signs New Multi-Year Agreement With CNO Financial Group For Enterprise Marketing Database Solution And Marketing Data ServicesPLANO, Texas, Sept. 29, 2016 /PRNewswire/ -- Epsilon®, an Alliance Data (NYSE: ADS) company, has signed a new, multi-year agreement with CNO Financial Group, Inc. (NYSE: CNO), a national holding company to insurance brands Bankers Life, Washington National and Colonial Penn. With this agreement, Epsilon will build a centralized marketing database solution for the full suite of CNO brands to enable more integrated, strategic and personalized communications across channels including direct mail, television, call center, display, and email. The effort will support both direct-to-consumer efforts and regional agent distribution channels, increased cross-selling opportunities and improved lead management processes. Additionally, Epsilon will provide data services to enhance CNO's existing customer and prospect data, offering deeper insights, modeling, campaign selection and an overall better view of its customers and prospects. "Epsilon's solution will help CNO build an outstanding marketing and sales data environment that supports our activities across the enterprise," said Chris Campbell, senior vice president, marketing and communications at CNO. "It will improve our omni-channel campaign and lead management, our business intelligence and analytics, and better enable enhanced sales, customer relationships, and operational efficiencies." "We are excited to partner with CNO on its vision of being the leading provider of financial security to middle-income American working families and retirees," said Bryan Kennedy, chief executive officer, Epsilon/Conversant. "Understanding the company's unique customer base, strategically leveraging available technologies, and enabling personalized communications across channels will undoubtedly lead to better business outcomes." About Epsilon About Alliance Data Alliance Data's card services business is a leading provider of marketing-driven branded credit card programs. Epsilon® is a leading provider of multichannel, data-driven technologies and marketing services, and also includes Conversant®, a leader in personalized digital marketing. LoyaltyOne® owns and operates the AIR MILES® Reward Program, Canada's premier coalition loyalty program, and holds a majority interest in Netherlands-based BrandLoyalty, a global provider of tailor-made loyalty programs for grocers. Follow Alliance Data on Twitter, Facebook, LinkedIn and YouTube. Forward Looking Statements We believe that our expectations are based on reasonable assumptions. Forward-looking statements, however, are subject to a number of risks and uncertainties that could cause actual results to differ materially from the projections, anticipated results or other expectations expressed in this release, and no assurances can be given that our expectations will prove to have been correct. These risks and uncertainties include, but are not limited to, factors set forth in the Risk Factors section in our Annual Report on Form 10-K for the most recently ended fiscal year, which may be updated in Item 1A of, or elsewhere in, our Quarterly Reports on Form 10-Q filed for periods subsequent to such Form 10-K. Our forward-looking statements speak only as of the date made, and we undertake no obligation, other than as required by applicable law, to update or revise any forward-looking statements, whether as a result of new information, subsequent events, anticipated or unanticipated circumstances or otherwise.
Logo - http://photos.prnewswire.com/prnh/20051024/ADSLOGO To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/epsilon-signs-new-multi-year-agreement-with-cno-financial-group-for-enterprise-marketing-database-solution-and-marketing-data-services-300336231.html SOURCE Alliance Data Systems Corporation |