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Challenges and Coping Strategies of Lenovo Smartphone Business - Research and Markets
[October 26, 2016]

Challenges and Coping Strategies of Lenovo Smartphone Business - Research and Markets


Research and Markets has announced the addition of the "Challenges and Coping Strategies of Lenovo Smartphone Business" report to their offering.

After acquiring Motorola (News - Alert) Mobility, Lenovo's global smartphone market share jumped to the No.3 position in 2014. However, in less than one year, the company was mired in decline from market share to brand awareness and profitability. This report analyzes Lenovo's (News - Alert) smartphone brand development, operational results, as well as challenges and coping strategies.

List of Topics:

- Highlights of Lenovo's brand development, including its sub-brands Lemon, ZUK, and Moto

- Summary of Lenovo's operational results in recent years, touching on its acquisition of Motorola Mobility as well as problems with its low price strategy, brand positioning failure, and unawareness of online channels

- Challenges facing Lenovo's mobile business, from the perspectve of R&D, brand management, and marketing management



- Lenovo's coping strategies, including streamlining product lineup, adopting a dual-brand strategy for mid-range and high-end segments, and developing an IoT ecosystem centered on its smart devices

Key Topics Covered:


1. Brand Development

1.1 Lenovo & Sub-brands

1.1.1 Lenovo

1.1.2 Lemon (a.k.a. Vibe in overseas markets)

1.2 ZUK

1.3 Moto

2. Operating Results

2.1 Motorola Acquisition Fails to Boost Lenovo's Global Market Share

2.2 Growing Revenue Loss Due to Price Competition and Massive Product Lineup

3. Challenges

3.1 R&D Management: Lacking Proprietary Core Technologies

3.2 Brand Management: Losing Focus Due to Enormous Product Lineup and Lack of Flagships

3.3 Marketing Management: Lacking Direct Channels to Convey Brand Value to Consumers; Missing Out on e-Commerce Growth

4. Coping Strategies

4.1 Streamlined Product Lineup and Dual-Brand Strategy for Mid-Range and High-end Segments

4.2 IoT Ecosystem Centered on Lenovo's Smart Devices

5. Conclusion

Lenovo's Declined Sales Stem from Low Price Competition, Brand Positioning Failure, and Unawareness of Online Channels

Future Strategies Focusing on Premium Products and Ecosystem of Services

For more information about this report visit http://www.researchandmarkets.com/research/pq44nd/challenges_and


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