PROJECT, MRKET Returns With Unified Floors, Distinguished Roster Of Menswear Brands And Progressive Partners

NEW YORK, Jan. 20, 2017 /PRNewswire/ -- Opening the Fall/Winter' 17 season with a newly integrated show floor and partnerships, the premiere menswear trade events PROJECT and MRKET will debut their apparel offerings Monday, January 23^rd through Wednesday, January 25^th. Each show will offer a unique and introspective look into the trends of the marketplace revolving around what's next in the menswear lifestyle category by partnering with luxury lifestyle brand, Equinox, and art and leading design college, Parsons School of Design at the New School.

MRKET's MOVE section will bring Cycle for Survival to the show floor with an opportunity to ride or donate. Equinox is the founding partner of Cycle for Survival, which is the movement to beat rare cancers; 100 percent of every dollar raised funds rare cancer research led by Memorial Sloan Kettering. In addition to the activation, MRKET will showcase live-model presentations featuring exhibiting brands Barbour, Made in Italy, CP Company and MOVE on the first two days of the trade show.

Advanced contemporary focused destination, PROJECT, will provide a new crop of emerging designers an opportunity to break into the marketplace through their second installment of their partnership with Parsons School of Design, 'Next In Class'.  Recent Parsons graduates Madison Li and Molly Kirchoff will present their exploratory and directional collections adjacent to designer neighborhood, The TENTS.

Molly's artisanal approach to menswear stems from her inspiration of strength functionality and frank expression of materials while Madison's influences relate to different genres of creativity that include design‚ architecture, technology‚ and sculpture, both contributing to a fresh perspective of fashion.

In addition, PROJECT will preview collections of notable menswear brands presenting their collections on NYMD at Dune Studios within the elevated neighborhood, The TENTS. Participating brands include: Bristol, David Hart, David Naman, Krammer & Stoudt, Kozaburo, Max 'n Chester, Private Policy, R.Swiader, Robert James, Uri Minkoff and Wood House.

President of Men's, Erik Ulin relays, "We are excited to again present under a unified umbrella, PROJECT and MRKET. Our goal this season was to expand the meaning of our shows by offering educational and experiential initiatives - ranging from live model presentations, partnering in efforts to support emerging designers, promoting a great charity in 'Cycle for Survival,' to hosting panel discussions for leaders in the retail and tech space. We want the shows to be the best possible destination to do business and also learn more about what influences the marketplace."

PROJECT and MRKET will also present attendees with two educational seminars and panel discussions that tackle topics which encompass the current state of retail, fashion and technology.

Beginning on Tuesday, January 24^th, MR Magazine will present "Retail Reality: What Now?" with moderator by Karen Alberg Grossman, Editor in Chief of the publication.  Panelist will include Simon Graj, Founder and CEO, Graj+Gustavsen, Robin Lewis, Founder and CEO, The Robin Report, To Ott, VP/GMM, Saks Fifth Avenue and Bob Mitchell, CO-CEO, Mitchell Family of Stores.  

On Wednesday, January 25^th, PROJECT's tech focused platform, P1V0T will host a breakfast panel moderated by Deborah Weinswig, Managing Director of Fung Global Retail & Technology that will include Nilopher Vahora, the VP of Licensing & Production Innovation at Rebecca Minkoff, and Peter Rivera, the Chief Experience Officer of Infusion.

"We are proud not only to showcase the best in premium contemporary and iconic classic brands but we have made great strides in layering into the event interactive experiences, fashion presentations and seminars that look to the future of the menswear industry," states Lizette Chin, Vice President, Menswear for MRKET.

The shows along with curated neighborhoods and distinctly merchandised sections including The TENTS, Vanguards Gallery and PROJECT Sole will boast a significant roster of influential brands that represent the outlook of the upcoming season. A complete brand list is viewable here and for a full schedule of events, announcement of new additions to the #BloggerPROJECT and other initiatives, please click here.

@projectshow |  #projectready | @mrketshow | @equinox | #cycleforsurvival

About MRKET | MRKET is a global fashion trade show representing the best collections in men's clothing, sportswear footwear and accessories from the United States, Canada and abroad. MRKET is the only show in North America to spotlight international groups such as Made in Italy and UK Design as well as curated brands sections: Vanguards Gallery and Modern Prep. The best men's stores in North America and over 47 countries attend MRKET because it is a serious writing, networking and press event. 

About PROJECT | Held bi-annually in New York and Las Vegas, PROJECT is the world's preeminent contemporary fashion trade event, encompassing men's, women's, accessories and footwear brands within PROJECT Vegas, PROJECT Women's, THE TENTS, PROJECT New York and PROJECT SOLE New York. Bringing expertise and relevance to the global fashion industry through a highly merchandised approach, PROJECT creates destinations where innovation, commerce and service converge. For more information, please visit www.projectshow.com. For the latest, go to: www.mrketshow.com | www.magiconline.com/project-new-york

About UBM Fashion | Uniting the most influential fashion retail decision makers and the world's top fashion brands, UBM Fashion serves the $1 trillion+ worldwide fashion industry through its comprehensive marketplaces in New York (NY Men's and Women's) and Las Vegas (MAGIC).  UBM Fashion serves the industry by bringing together great brands and retailers in superbly merchandised shows while providing superior customer service and ultimately presenting end consumers with the best apparel, footwear, accessories, and fashion products. UBM plc (UBM.L).

About Equinox | Equinox operates 86 upscale, full-service clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston and Washington, DC, as well as international locations in London, Toronto and Vancouver. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, studio classes, personal training, spa services and products, apparel and food/juice bars.  Equinox's hotel properties will cater exclusively to the high performance traveler to serve as the ultimate hotel destination with a 360-degree lifestyle experience. In its 25-year history, Equinox has consistently offered bespoke experiences and unparalleled services to consumers, developing a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.
IT'S NOT FITNESS. IT'S LIFE.

About Cycle for Survival | Join the Battle. Cycle for Survival is the movement to beat rare cancers. Since 2007, Cycle for Survival has raised more than $115 million through its signature indoor team cycling events across the United States to help fund pioneering rare cancer research led by Memorial Sloan Kettering Cancer Center, which owns and operates Cycle for Survival. 100 percent of every donation funds rare cancer research. About half of all cancer patients are fighting a rare cancer, and they often face limited or no treatment options. Together with the movement's founding partner, Equinox, Cycle for Survival has supported innovative clinical trials, research studies, and major research initiatives. For a list of events, research updates, and additional information, visit www.cycleforsurvival.org and follow Cycle for Survival on Facebook, Twitter, Instagram, and YouTube.

About Parsons School of Design | Parsons School of Design, founded in 1896, is one of the leading institutions for art and design education in the world. Based in New York but active around the world, the school offers undergraduate and graduate programs in the full spectrum of art and design disciplines, as well as online courses, degree and certificate programs. Critical thinking and collaboration are at the heart of a Parsons education. Parsons graduates are leaders in their respective fields, with a shared commitment to creatively and critically addressing the complexities of life in the 21st century.

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SOURCE UBM Americas

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