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IBM Study: Four Ways to Achieve Maximum ROI in Enterprise MobilityARMONK, N.Y., April 22, 2017 /PRNewswire/ -- Enterprises continue to aggressively launch new mobile platforms, products and services, but may be falling short of the full potential value of their mobile projects, according to a study by IBM (NYSE: IBM). The return on investment (ROI) for mobile currently accounts for only a fraction of what is possible, and organizations are not taking advantage of the full value mobility brings to the enterprise. According to a IBM Institute for Business Value (IBV) study "Return on Mobile Capturing the Value Beneath the Surface," there are four ways for organizations to increase their ROI from mobile. The study, based on surveys of more than 1,000 C-suite and mobile executives globally, found that 62 percent of executives surveyed said their most successful mobile projects pay for themselves in less than 12 months – a considerably faster rate than the two-to-three years it takes for other technology projects. "While very aware of the benefits of mobile computing, organizations are struggling to see its greater potential value which remains largely untapped. Even the most successful mobile projects fall short of established business goals more than half the time," said Pete eigen, IBM Institute for Business Value Mobile Leader. "Companies need to strategically align mobile initiatives, secure the right support and strike the right balance to tap into the vast, unrealized value of mobile." For companies to gain greater value from their mobile initiatives, the IBV recommends the following:
Contrary to the behaviors by the leading performers in the survey, the research also found that 60 percent of organizations do not look for strategic alignment in prioritizing mobile initiatives. The IBV also found that almost 40 percent of executives surveyed said they used an ad-hoc approach, with only "some" coordination between mobile projects and the organization's business divisions. Nearly two-thirds of executives said they were spending at least $5 million on mobile initiatives over the next year, with the pipeline of mobile activity expected to triple by 2018. For more information about the IBM Institute for Business Value visit www.ibm.com/iibv Media Contact: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/ibm-study-four-ways-to-achieve-maximum-roi-in-enterprise-mobility-300443844.html SOURCE IBM |