[April 24, 2017] |
|
WHOOP Strikes Landmark Deal As The Officially Licensed Recovery Wearable of the NFL Players Association
WHOOP,
the human performance company, and the National Football League Players
Association (NFLPA), via its newly formed athlete-driven accelerator,
the OneTeam Collective, today announced a groundbreaking partnership
that makes WHOOP the Officially Licensed Recovery Wearable Of The
NFLPA. This is the first time a players association in
professional sports has partnered with a wearable technology company,
providing NFL players easy access to, ownership of, and the option to
commercialize their health data.
This Smart News Release features multimedia. View the full release here:
http://www.businesswire.com/news/home/20170424005150/en/
The WHOOP Strap 2.0 (Photo: Business Wire)
The WHOOP Strap 2.0 will be distributed to every current and incoming
NFL player to allow them to monitor their Strain, Recovery, and Sleep.
The award-winning WHOOP Strap 2.0 is a lightweight, waterproof and
screen-less device that's worn on the wrist, forearm or upper arm. The
Strap's five sensors measure data 100 times per second and automatically
transmit the data to the WHOOP mobile and web apps for analysis and
actionable recommendations. WHOOP data has been shown to optimize
training and recovery, correlate with in-game performance, and reduce
injuries. WHOOP has also developed a Team Dashboard with 27 levels of
privacy to ensure sharing data is completely secure and comfortable for
all parties involved.
"Our mission at WHOOP is to empower athletes. This partnership with the
NFLPA is truly the first of its kind in that athletes will finally
become both healthier and wealthier by collecting, controlling, and
ultimately having the ability to sell their own health and performance
data," said Will Ahmed, founder and CEO at WHOOP. "We applaud the
NFLPA's vision and share its commitment to work with athletes to better
monitor their recovery and enable longer careers."
WHOOP is the first NFLPA partner secured through the OneTeam Collective,
which is designed to give innovative companies the opportunity to
leverage the NFLPA's exclusive group player rights. As part of the
agreement:
-
NFL players will own and control their individual data collected with
the WHOOP Strap 2.0.
-
NFL players will design custom licensed bands for the WHOOP Strap for
personal use and commercial sale.
-
The NFLPA and WHOOP will study the effects of travel, sleep,
scheduling, injuies, etc. on recovery and generate reports to advance
player safety and maximize athletic performance.
-
NFL players will have the ability to commercialize their WHOOP data
through the NFLPA's group licensing program.
"Every day, NFL players produce data that can translate into
physiological and financial opportunities. We see partnering with WHOOP
as the first step in harnessing this exciting technology," said Ahmad
Nassar, President of NFL Players Inc. "We are excited to have WHOOP and
its innovative, holistic monitoring technology serve as our first
OneTeam Collective deal. Together, we're paving the way towards a new
frontier where athletes are empowered by data."
"WHOOP and the NFLPA are putting the power of data directly in the
players' hands. I want to recover faster, avoid injuries, and have a
longer career. This partnership has the potential to contribute to my
health, which is imperative to my career in football," said Russell
Okung, Los Angeles Chargers.
To learn more about WHOOP, visit www.WHOOP.com.
To learn more about the NFLPA and the OneTeam Collective, visit www.nflpa.com
and www.oneteamcollective.com.
About WHOOP WHOOP, a company committed to unlocking human
performance, is transforming how athletes understand their bodies and
inner potential. Designed for the 24-hour performance lifestyle, the
award-winning WHOOP Strap 2.0 is worn by the most elite athletes in the
world to positively change behavior, provide actionable recommendations
and avoid overtraining. WHOOP provides individuals, teams, and their
coaches and trainers with a continuous and personalized understanding of
Strain, Recovery, and Sleep to balance training, reduce injuries, and
predict performance. Join the best athletes in the world and learn more
by visiting www.WHOOP.com.
About the NFL Players Association The National Football
League Players Association is the union for professional football
players in the National Football League. Established in 1956, the NFLPA
has a long history of assuring proper recognition and representation of
players' interests. The NFLPA has shown that it will do whatever is
necessary to assure that the rights of players are protected-including
ceasing to be a union, if necessary, as it did in 1989. In 1993, the
NFLPA again was officially recognized as the union representing the
players, and negotiated a landmark Collective Bargaining Agreement with
the NFL. The current CBA will govern the sport through 2020. For
additional details, please visit www.nflpa.com.
About NFL Players Inc. NFL Players Inc., the licensing and
marketing arm of the NFLPA, connects businesses to the power of NFL
players. NFL Players Inc. creates customized business solutions for
partners, through licensing, marketing strategy and player activations.
For more information, please visit nflpa.com/players.
About the OneTeam Collective The OneTeam Collective is the
first athlete-driven business accelerator for innovative companies
seeking to incorporate sports strategies to drive growth. OneTeam
Collective is comprised of founding partners, the NFL Players
Association (NFLPA), BlackRock, Harvard Innovation Lab, Intel (News - Alert), Kleiner
Perkins Caufield & Byers, LeadDog Marketing Group, Madrona Venture Group
and Sports Innovation Lab. The Collective offers access to the NFLPA's
brightest stars via licensing, marketing and content rights, research
and development, funding and mentorship for product development and
marketing support. OneTeam Collective, which features an Athlete
Advisory Board, will be the first program providing rights to
sports-related intellectual property, highlighted by the NFLPA's
exclusive group licensing rights and unparalleled access to more than
2,000 current NFL players. Prospective companies can apply to
participate and submit their application at www.oneteamcollective.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170424005150/en/
[ Back To TMCnet.com's Homepage ]
|