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Brightcove Unleashes Video across the Enterprise with New Platform Capabilities and PartnershipsFor over a decade, Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, has been at the forefront of helping digital marketers leverage video to drive greater awareness, engagement, and conversion. Over the past few years, as online video viewing has exploded, teams in sales, support, human resources, corporate communications, training and other functions have also begun to use video to drive business results. Today, Brightcove announced support for this trend with the unveiling of its Enterprise Video Initiative, a combination of innovative functionality and key partnerships that extends Brightcove's existing platform to help these groups deliver the benefits of online video to internal audiences. Now, corporate communications, human resources, training and partner enablement groups can supplement their existing external video initiatives with secure internal video experiences to drive employee alignment, engagement and education. Brightcove's initiative aims to bring the ability to create extraordinary video experiences to business users across the organization, just as Brightcove has done for marketers. To this end, the company has extended its industry-leading cloud video platform with new functionality that includes:
Innovations within the enterprise video space are not new to Brightcove. Last November, Gartner (News - Alert) identified Brightcove as a Leader in its Magic Quadrant for Enterprise Video Content Management. Dunkin' Brands is one of many enterprise organizations that has been using the Brightcove video platform as a key internal communications channel. "Dunkin' Donuts is best-known for our iconic 'America Runs on Dunkin' campaign and television ads," Glen Schwartz, director of global corporate communications, Dunkin' Brands, said. "As a global company, video is an incredibly important tool for our brand to communicate to our franchisees and corporate employees around the world. Video-on-demand and live streaming help us bridge the gap between corporate headquarters and remote employees, and help keep employees current with what's happening in the company. It's an essential tool in communicating internally and with our franchisees." This new, comprehensive solution, together with Brightcove's extensive partner ecosystem and integration-friendly video platform, provide both the functionality and the management capabilities for video to become a mainstream communication utility throughout the organization for use with customers, prospects, partners and employees.
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*Gartner, Magic Quadrant for Enterprise Video Content Management, 22
November 2016
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