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Global Location-Based Services (LBS) Market - Analysis, Technologies & Forecasts to 2021 - Key Vendors are Alibaba Group, Apple, Foursquare, Google & HERE - Research and Markets

[May 25, 2017]

Global Location-Based Services (LBS) Market - Analysis, Technologies & Forecasts to 2021 - Key Vendors are Alibaba Group, Apple, Foursquare, Google & HERE - Research and Markets

Research and Markets has announced the addition of the "Global Location-Based Services (LBS) Market 2017-2021" report to their offering.

The global LBS market to grow at a CAGR of 39.77% during the period 2017-2021.

This report, Global LBS Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

One trend in the market is growing popularity of oximity-based mobile advertising among enterises. LBS enable retailers to offer a personalized shopping experience based on location data and behavioral insights. oximity-based mobile marketing or advertising ovides numerous opportunities for businesses and imoves customer experience and engagement.

According to the repor, one driver in the market is increased number of mobile computing devices. Consumers are increasingly using computing devices for multiple purposes like accessing social networking apps, reading the news, surfing the web, and checking e-mail. The expanding horizons of IoT is another reason for the market growth as a majority of the IoT devices are controlled by apps installed on mobile computing devices.

Key vendors: