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SocioSquares Wins the Digital Mandate for Edelweiss GroupMUMBAI, June 29, 2017 /PRNewswire/ -- SocioSquares has bagged digital marketing mandate for Edelweiss Group. (Logo: http://mma.prnewswire.com/media/529309/SocioSquares_Logo.jpg ) The mandate will include social media strategy, content marketing and creative strategy across digital platforms. With this win, SocioSquares has strengthened its portfolio in the BFSI segment. Commenting on the account win, SocioSquares' CEO and Founder, Gaurav Mendiratta, says, "We are looking forward to exciting times as a digital partner for Edelweiss Group as the company is all set to aggressively execute on their focused digital strategy to support their growth plans. With the right mix of content, media channels and audience insights for the Edelweiss Group, we plan to strengthen the brand through clutter-breaking storytelling, leading to measurable results for brand scores and ROI." Abhishek Gupta, Senior Vice President - Marketing, Edelweiss Group, said, "We are on our way to make Edelweiss a Digital first BFSI brand and we are excited about partnering with SocioSquares for this journey. SocioSquares team understands the long term vision for the brand, our values and our business. We really connected with the ideas, the enthusiasm and the vibrant energy that the SocioSquares team brought to the table during the pitch process and we ook forward to this partnership." About SocioSquares SocioSquares is a creatively driven digital marketing company with offices in Mumbai, Delhi and Philadelphia (US). Having won various awards for their work, SocioSquares is known to create strong and provocative relationships between brands and their customers. Having worked with over 150 clients across the globe and industries, SocioSquares currently partners with brands such as, Zee Group, Vedanta Group, The Mobile Store, Centrum Direct Ltd, ZestMoney, Radio Mirchi and Rohit Shetty Productions among others. For more information, visit: http://www.sociosquares.com/ About Edelweiss Financial Services The Edelweiss Group is one of India's leading diversified financial services company providing a broad range of financial products and services to a substantial and diversified client base that includes corporations, institutions and individuals. Edelweiss's products and services span multiple asset classes and consumer segments across domestic and global geographies. Its businesses are broadly divided into Credit Business (Wholesale Credit comprises of Structured Collateralised Credit to Corporates, Wholesale Mortgage and Distressed Assets Credit. Retail Credit comprises of housing finance, loan against property, LAS, SME and Agri Finance, and Rural Finance), Non-Credit Business (Wealth Management, Asset Management, Capital Markets, and Agri Services) and Life Insurance. The Balance Sheet Management Unit operations manage the liquidity and Balance Sheet. Edelweiss has an asset base of over INR 37,200 crore with revenue of INR 4,689 crore and net profit of INR 439 crore for 9MFY17. Its consistent performance is evidenced by a PAT (excluding insurance) CAGR of 37% for the last five years. The group's research driven approach and proven history of innovation has enabled it to foster strong relationships across all client segments. The group has sizeable presence in large retail segment through its businesses such as Life Insurance, Housing Finance, Mutual Fund and Retail Financial Markets. It serves around 11,00,000 strong client base through 6,902 employees based out of 249 offices (including international offices) in 123 cities. Together with strong network of Sub-Brokers and Authorized Persons, Edelweiss group has presence across all major cities in India.
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