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Global Kombucha Market 2017-2021 - Key Vendors are Health-ade, KeVita, Millennium Products & Reed's - Research and Markets

[June 29, 2017]

Global Kombucha Market 2017-2021 - Key Vendors are Health-ade, KeVita, Millennium Products & Reed's - Research and Markets

Research and Markets has announced the addition of the "Global Kombucha Market 2017-2021" report to their offering.

The global kombucha market to grow at a CAGR of 14.57% during the period 2017-2021.

The report covers the present scenario and the growth prospects of the global kombucha market for 2017-2021. To calculate the market size, the report considers the revenue generated from kombucha available in the form of teas, RTD beverages, tonics, and drink mixes. The report also includes a discussion of the key vendors operating in this market.

The latest trend gaining momentum in the market is mergers and acquisition and strategic partnerships. The market has witnessed several acquisitions that can have a significant impact on its growth. Some of the major vendors are also looking to expand to new geographical regions and segments for more adaptability in terms of new technologies and to increase their customer bases.

According to the report, one of the major drivers for this market is consumer acceptance of fermented beverages and its usage as an alternative to soda. Fermented beverages have become poular among consumers in the past few years owing to the increasing interest in traditional food preservation techniques. Kombucha is one of the traditional beverages rich in probiotics and micronutrients. Thus, consumers are opting for beverages with kombucha as a prominent ingredient.

Further, the report states that one of the major factors hindering the growth of this market is issues associated with kombucha containing alcohol. Although tea fermentation is a century-old process, its increasing popularity in the past few years has led to scrutiny by the US Alcohol and Tobacco Tax and Trade Bureau.

Key vendors