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Videology Q2 2017 Report Finds Advanced TV Ad Spending Grew 150% Quarter Over QuarterNEW YORK, July 27, 2017 /PRNewswire/ -- Videology – a leading software provider for converged TV and video advertising—today released its Q2 2017 U.S. TV & Video At-A-Glance report. According to the report, spending on linear TV campaigns in the Videology platform using advanced data grew 150% quarter over quarter from Q1 2017 to Q2 2017. Videology continues to see an increasing number of advertisers using their own first-party data for targeting. So far in 2017, impressions on the Videology platform using first-party data have grown 50% since 2016, and more than tripled when compared to 2015. For Advanced TV in particular, 25% of campaigns have utilized advertisers' own first-party data over the past six months. The report also found that the number of Connected TV (CTV) ad requests have grown exponentially over the last three years. In fact, when comparing H1 2015 to H1 2017, Videology saw a 300% increase in the number of ad requests for CTV. So far in 2017, the number of advertisers running a campaign exclusively on CTV is 21% higher than those who did so in all of last year. Furthermore, 93% of campaigns utilized some type of cross-screen approach, and over half of all digital video campaigns included a CTV component. "We are seeing clear movement this year in advertisrs' use of advanced TV campaigns, as well as greater interest in tying data sets across devices. Quantitatively, this is reflected within our platform," said Scott Ferber, Founder and CEO, Videology. "Our vision of a converged TV and digital video world where planning and buying flows seamlessly across screens has progressed from an evolving concept, to the reality of today's TV advertising ecosystem." Highlights of Videology's Q2 report include the following key findings:
Additional details and the full report, "Videology's Q2 2017 U.S. TV & Video Market At-A-Glance," can be found here. About Videology: Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America. Media Contact: View original content with multimedia:http://www.prnewswire.com/news-releases/videology-q2-2017-report-finds-advanced-tv-ad-spending-grew-150-quarter-over-quarter-300495234.html SOURCE Videology |