TMCnet News
Cooper Tire's Tread Wisely™ Program Offers Three Important Back to School Tire Safety Tips for Young DriversAs students make their way back to high school and college campuses across the country, it's important to ensure young drivers are safe on the road. While often overlooked, tires are the only thing connecting a car to the road and are extremely important to road safety. Cooper Tire's Tread Wisely™ program, a tire and vehicle safety campaign for teens and young adults, offers three important tire safety tips for young drivers headed back to school.
Short videos showing how to perform these three important tire safety checks, which should be completed monthly and before long road trips, can be found on the Tread Wisely mobile app. This first-of-its-kind app is free and available for download from the App Store (iOS) or Google Play Store (Android (News - Alert)). According to Tread Wisely spokesperson, college sophomore and rookie race car driver Loni Unser, the Tread Wisely app helps ensure monthly tire safety checks aren't overlooked. "The Tread Wisely app reminds me each month that it's time to check my tires. With school, friends and racing, it's easy to forget, but the app sends me a notification so I can be sure my tires are always ready to hit the road. The app is easy to use, and I earn points for each monthly tire safety check I complete, which gives me the chance to win prizes." The Tread Wisely tire and vehicle safety program for young drivers was developed in 2016 when Cooper adopted this as a signature philanthropy cause and selected the National Organizations for Youth Safety (NOYS) as a partner in its efforts to educate and motivate young people to take necessary precautions and important safety measures when it comes to their tires and driving. The two organizations have teamed up to share life-saving messages about tire safety through Tread Wisely social media channels, the web, special youth-directed safety events, and on the ground in communities across the United States. Hundreds of Cooper employees have signed up to serve year-round as Tread Wisely volunteers, demonstrating tire safety in schools, at sporting events, churches and other venues, reaching young drivers in the communities where they live and work. To learn more about Tread Wisely, visit www.treadwisely.org. About Cooper Tire & Rubber Company Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire. View source version on businesswire.com: http://www.businesswire.com/news/home/20170823005632/en/ |