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U.S. Grocery Market Focus Report: The Amazon Food Shopper 2017 - Amazon Can Expect Major Growth in Food, Beverage Market - Research and MarketsThe "U.S. Grocery Market Focus: The Amazon Food Shopper" report has been added to Research and Markets' offering. For participants in markets affected by its growth, understanding Amazon's value proposition and its evolving relationship with the consumer across affected retail categories and channels is key. U.S. Grocery Market Focus: The Amazon Food Shopper provides unique and fully up-to-date insight on the role Amazon plays in shaping grocery trends. The report focuses on Amazon products and services engagement over time, with the analysis providing portraits of the Amazon shopper, the Amazon media user, and the Amazon Prime member. The report also assesses Amazon's numerous strategies to broaden its reach into U.S. homes and wallets, including segmented subscriptions, penetrating and deepening retail categories, expanding Alexa's reach, moving into social media and multi-channel initiatives. Detaile data are provided on Amazon Prime, its relationship to the consumer, and the ways it is leveraged to drive engagement and increase sales. Analysis and data highlights include:
Key Topics Covered: 1. Executive Summary
2. Amazon Category Analysis: Food Products
Appendix For more information about this report visit https://www.researchandmarkets.com/research/kkb4rm/u_s_grocery
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