TMCnet News
Cambridge Analytica to Present at Advertising WeekNEW YORK, Sept. 21, 2017 /PRNewswire/ -- Cambridge Analytica's brand-focused division, CA Commercial, will host a star-studded panel at Advertising Week that will cover the relationship between data, digital marketing, and TV. In addition, Cambridge Analytica will host a workshop session on measuring success as a data scientist. The Panel - Will Data and Digital Resurrect TV? Hosted by CA Commercial's CRO Duke Perrucci, the panel brings together a wide range of industry-leading experts to address how data and digital technologies are impacting television. Panelists will provide deeper insights into how big brands, data-driven digital agencies, and networks are working together in today's rapidly changing advertising environment. Panelists:
Location:
The Workshop - Measuring Success as a Data Scientist Cambridge Analytica Data Scientist, Robert Judith, will lead a discussion focusing on how data scientists define segmentation success, common pitfalls, and how choosing the right metric of success leads to better outcomes in advertising. Date and Time:
Location:
Event Details For more information or to register for either event, please refer to the Advertising Week website. About Cambridge Analytica Cambridge Analytica is the market leader in combining data analytics, behavioral science and ad tech for commercial marketing and political campaigns. With over 25 years of experience in behavioral change, we provide our clients with unparalleled insight into their audiences. Press Contact: View original content:http://www.prnewswire.com/news-releases/cambridge-analytica-to-present-at-advertising-week-300524041.html SOURCE Cambridge Analytica |