TMCnet News
Canada Wins Two Grand Prizes at Amsterdam's 2017 IBC Innovation AwardsTORONTO, September 21, 2017 /PRNewswire/ -- IBC Innovation Awards Winner Groupe Média TFO (GMTFO) Continues Its International Rise and Makes Ontario Shine Groupe Média TFO's technology is now 1st in the world following a double victory in Amsterdam at the IBC Innovation Awards 2017, one of the industry's most prestigious competitions in the world. As grand winner in Content Creation and winner of the Jury Prize for the quality of its creative and technical imagination, the Virtual World Laboratory (LUV) is the brand new disruptor of a whole new generation of content. With the LUV, GMTFO continues to transform the industry of audiovisual production through its original combination of unique software and technologies from the video game industry. "GMTFO has adopted French-language innovation as our working language. This double victory at the Amsterdam IBC Awards underscores the exceptional creative ability of the team led by Eric Minoli, Vice-President Technologies and Optimization, as well as Cliff Lavallée, Maxyme Paiement, Alfred St-Audin, Sébastien Bertrand, and Ravi Dutt. The LUV is a truly pioneering incubator that uses the most advanced video game industry technologies to create virtual environments and produce high-quality audiovisual works. These two international grand prizes from the IBC show that even small players like GMTFO can dream big and achieve great things." A true unifying project, LUV, the first and only virtual set studio in the broadcasting industry, uses the latest video game technologies to produce dynamic and captivating French-language educational resources. Such a high-level recognition is a celebration of GMTFO's innovative influence and leadership as a producer of a new genertion of digital content in French. LUV uses the powerful Unreal video game engine by Epic Games, which allows TFO to produce up to 40 short videos in real time every day. With its studio, GMTFO, now a multiplatform leader, continues to reinvent itself and boost its outstanding contribution to the industry by transforming it continuously. "LUV is showing the amazing potential for real time virtual production in the broadcast space, and along with partners like Zero Density, we're glad to support Groupe Média TFO in this endeavour. We're excited to see this innovation recognized by the IBC leadership, and we hope that LUV serves as a model for other broadcasters looking to think outside the box." The LUV provides infinite creation possibilities and reinvents audiovisual experiences for audiences, becoming more interactive and stimulating. Since developing this ambitious project in 2016, GMTFO has seen a huge increase in audience engagement, spreading far beyond its native Ontario into all parts of the French-speaking world. About the LUV On top of using LUV for its own productions, Groupe Média TFO aims to offer LUV's services to external production companies. About Groupe Média TFO About IBC Interview requests: Alexandre Vignola Côté, Citoyen Optimum, [email protected] | o: +1-514-282-4793 | c: +1-514-830-1226; Carole Nkoa, Groupe Média TFO, Director of communications and Chef de missions Communautés franco-ontariennes, [email protected] | o: +1-416-968-8313 | c: +1-416-606-5113 |