| [September 26, 2017] |
 |
IRI's Nishat Mehta and Bhanu Bhardwaj to Join Panels at Advertising Week New York
IRI:
|
WHO:
|
|
Nishat Mehta, President, Media Center of Excellence, IRI®
|
|
|
|
Patrick Albano, CRO, AdTheorent
|
|
|
|
Craig Snodgrass, Chief Data Officer, Cardlytics
|
|
|
|
Ali Bohra, Director, Strategy and Product Marketing, Adobe (News - Alert)
|
|
|
|
|
|
Bhanu Bhardwaj, SVP, Digital and Media Solutions,
Analytics, IRI
|
|
|
|
Skylar Kim, VP of Digital, Horizon
|
|
|
|
Walt Horstman, SVP, GM of Analytics and Advertising, TiVo (News - Alert)
|
|
|
|
Mark Gall, CRO, Alphonso
|
|
|
|
WHAT:
|
|
During Advertising Week 2017, IRI's Nishat Mehta will participate
on a panel titled, "If You Can Predict Your Customers' Future,
What Will It Mean for Marketers?" Alongside marketing leaders,
Mehta will discuss the ever-changing consumer and how best to
leverage new tools and data to capture their attention.
|
|
|
|
Additionally, IRI's Bhanu Bhardwaj will join thought leaders in
the TV and media industry for a panel titled, "TV Data Deep
Dive." Sponsored by The Drum and Alphonso, the panel will
explore new ways in which progressive brands are harnessing data
to bridge the TV and digital divide and the new clarity data
provides on how TV ads are performing.
|
|
|
|
WHY:
|
|
Big data insights are no longer a nice-to-have; they are a
need-to-have. Consumers' shopping habits and media consumption have
shifted dramatically in the digital age. Marketers and media leaders
that want to keep up need to leverage new technologies and insights
in order to create growth and deliver consumers the experiences
they're coming to expect.
|
|
|
|
WHEN:
|
|
If You Can Predict Your Customers' Future, What Will It Mean
for Marketers?
|
|
|
|
Wednesday, September 27, 20017
|
|
|
|
3:00 - 4:00 p.m. EDT
|
|
|
|
|
|
TV Data Deep Dive
|
|
|
|
Thursday, September 28, 2017
|
|
|
|
2:00 - 5:00 p.m. EDT
|
|
|
|
WHERE:
|
|
If You Can Predict Your Customers' Future, What Will It Mean
for Marketers?
|
|
|
|
Target (News - Alert) Media Network Stage @ Playstation
|
|
|
|
1515 Broadway
|
|
|
|
New York, NY 10036
|
|
|
|
|
|
TV Data Deep Dive
|
|
|
|
Kimpton Hotel Eventi
|
|
|
|
851 6th Ave.
|
|
|
|
New York, NY 10001
|
About IRI:
IRI is a leading provider of big data, predictive analytics and
forward-looking insights that help CPG, OTC health care organizations,
retailers, financial services and media companies grow their businesses.
A confluence of major external events - a change in consumer buying
habits, big data coming into its own, advanced analytics and
personalized consumer activation - is leading to a seismic shift in
drivers of success in all industries. With the largest repository of
purchase, media, social, causal and loyalty data, all integrated on an
on-demand, cloud-based technology platform, IRI is empowering the
personalization revolution, helping to guide its more than 5,000 clients
around the world in their quests to remain relentlessly relevant,
capture market share, connect with consumers, collaborate with key
constituents and deliver market-leading growth. For more information,
visit www.iriworldwide.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170926006294/en/
[ Back To TMCnet.com's Homepage ]
|
