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Canadians Love Consumer Tech! CTA Releases In-Depth Look at Canadian Consumer Tech MarketCell phone use surpasses landlines for first time, among highlights in new report OTTAWA, Oct. 16, 2017 /CNW/ - More Canadians than ever are getting connected to consumer tech products, according to the latest Consumer Technology Ownership and Market Potential Study in Canada — the Consumer Technology Association's (CTA) second annual in-depth look into the Canadian consumer technology market. The study shows smartphones, fitness trackers and smart home devices had the largest nationwide increases in Canadian ownership over the past year. "Ownership of connected devices is skyrocketing, as more Canadians discover and embrace the many benefits and conveniences these innovations deliver," said Steve Koenig, senior director of market research, CTA, "Building on the insights from our first study in 2016, we found Canadians increasingly see connectivity as an essential part of their daily lives, whether at home, in the office or on the go." When it comes to overall ownership, three screens continue to dominate the Canadian consumer tech market. According to CTA's study, nearly all Canadian households (96 percent) own a television, while a majority own a smartphone (80 percent) or notebook computer (73 percent). Notably, cellphone use (34 percent) now edges out landline use (30 percent) among Canadian households that use one or the other exclusively. Another third of Canadian households (34 percent) say they use both landlines and cellphones. "We all know Canadians love their smartphones, but we're also seeing Canadians embrace a wide range of innovative technologies to further enhance their digital lifestyles," said Koenig. "Smart home devices in particular saw amazing growth, with household adoption up eight perentage points over the past year. And more Canadians are discovering the health benefits of wearable technology, as fitness trackers saw a six percent jump in ownership." CTA's study also identified distinct tech ownership trends across provinces and regions in Canada: Regional Breakdown of Trends
Additional Canada-Wide Trends
The study's results were obtained using telephone survey questions among a random national sample of 1,000 Canadian adults, between July 13-20, 2017. The complete study is available for free for CTA member companies at members.CTA.tech. Non-members may purchase the study in the CTA store. The Consumer Technology Ownership and Market Potential Study in Canada examines ownership and purchase intent of consumer technology products among Canadian households across video, audio, automotive, computer, gaming, communications and emerging tech categories. It is designed and formulated by CTA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer technology industry. About Consumer Technology Association: SOURCE Consumer Technology Association |