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Curacity Announced That AFAR Media Will Join Its Arsenal Of PublishersNEW YORK, Oct. 17, 2017 /PRNewswire/ -- Curacity, a content and data driven marketplace serving the travel industry, today announced that its content amplification network of publishers will now include AFAR Media, the fastest growing multiplatform travel content company. For Curacity, this deal expands its reach to nearly ten million monthly users through the databases of its publishing partners. Curacity's online to offline data attribution platform will allow AFAR to earn commissions from hotels for bookings that happen in the real world, due to the influence of AFAR's content. Curacity works with dozens of the most recognized and celebrated hotels, and provides them with a means to measure revenue driven by publishers' online content and amplification efforts. Hotels then pay agency-like commissions on these bookings to Curacity publishers. Unlike an affiliate program, bookings and revenue are measured based on the online impact of all offline sales within an inspiration window up to twelve months. >
"We are thrilled to welcome AFAR Media to our fast-growing movement to reorganize the travel marketing ecosystem. Currently, online travel agencies tax hotel revenues via commissions, irrespective of whether the demand was catalyzed by their own efforts," said Mike Keriakos, Co-Founder and CEO of Curacity. "We are excited to take the lead in harnessing and measuring the demand publishers create for luxury hotels, which we're confident will force a new conversation between hotels and OTAs as to where demand originates and what entity deserves the financial credit. Our goal is nothing short of moving 50-percent of the dollars used to chase existing demand into creating new demand within this $10 billion category." About Curacity About AFAR Media View original content with multimedia:http://www.prnewswire.com/news-releases/curacity-announced-that-afar-media-will-join-its-arsenal-of-publishers-300537743.html SOURCE Curacity |