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Customer Journey Analytics Market - Global Forecast to 2022 - Research and Markets

[October 19, 2017]

Customer Journey Analytics Market - Global Forecast to 2022 - Research and Markets

The "Customer Journey Analytics Market by Application (Customer Segmentation and Targeting, Customer Behavioral Analysis, Campaign Management), Touchpoint, Component, Deployment Model, Organization Size, Vertical, and Region - Global Forecast to 2022" report has been added to Research and Markets' offering.

The customer journey analytics market is expected to grow from USD 4.76 Billion in 2017 to USD 12.22 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 20.8%.

Enterprises are recognizing the importance of providing personalized, engaging, and efficient customer experience to drive customer brand loyalty, acquisition, and customer lifetime value. Moreover, customer journey analytics helps to reduce customer churn rate through real-time alerts to marketing professionals. However, the complexity in data synchronization gathered through multiple touchpoints has been limiting the market growth. Factors such as major focus on virtual touchpoint to reduce cost and time spent on feedback maagement, and need to predict customer behavior based on customer intents would provide attractive opportunities for the market growth.

Businesses need to adopt cross-channel campaign management strategies and unify the customer data gathered through a number channels to deliver the right message to customers at the right time. Moreover, the need to optimize the campaign management activities through personalized channels, offline or online, would foster the growth of customer journey analytics solutions.

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