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HealthSTAR Deploys First Fully Integrated Solution with Veeva CRM Events Management
[December 13, 2017]

HealthSTAR Deploys First Fully Integrated Solution with Veeva CRM Events Management


HealthSTAR Communications, a leading provider of turn-key services, process and technology in support of speaker bureau and KOL-led programs, announced it has deployed the first enterprise-wide, integrated solution for a large pharmaceutical client, combining Veeva CRM Events Management and HealthSTAR's MER360™ engagement management platform.

The HealthSTAR MER360™ integration for Veeva CRM Events Management represents a unique and validated way of integrating the Veeva CRM Events Management with the world-class event management and related services offered by HealthSTAR Strategic Engagements (HSE).

The integrated solution provides life science companies with:

  • Highly optimized workflow design uniquely developed by HSE for Veeva CRM Events Management focused on clarity, ease of use, and full lifecycle perspective
  • Near real-time integration between Veeva CRM Events Management and HSE's events management and service delivery platform for fully integrated execution and field awareness of every aspect of event status
  • HSE's robust cloud-based Web API integration eliminates clunky workarounds and outdated batch file approaches and adds heightened security and fault-tolerance
  • Seamless integration that keeps the field and their meeting planners connected and able to focus on maximizing the value of every event without wasting time on basic status updates
  • Ability to integrate HSE platorm and the HSE integrated solution with Veeva to other internal and partner/3rd party systems for true enterprise data integration, meeting business and compliance needs while minimizing IT involvement



"For our existing clients and future clients considering the HSE solution with Veeva CRM Events Management, HealthSTAR made a commitment to work closely with Veeva to establish an integrated solution that would enable us to deliver the high-level of service that the industry has come to expect from HealthSTAR," said Chris Sweeney, CEO, HealthSTAR Communications.

"The work between Veeva and HealthSTAR over the past few months has been a true collaboration in providing customers value at every stage of event planning, execution and data management," said Andrew Fuchs, Senior Director of Commercial Strategy, Veeva.


"We have worked very closely with our newest large pharmaceutical client to deploy a market-leading solution that will deliver HCP engagements both effectively and compliantly while allowing our clients to benefit from the tremendous value delivered through Veeva CRM," Sweeney said.

About HealthSTAR Communications

HealthSTAR Communications is dedicated to helping pharmaceutical clients engage more effectively and efficiently with healthcare professionals. As a full-service communications company that has been partnering with the pharmaceutical and medical device industry for 27 years, HealthSTAR Communications maintains an innovative network designed to provide a comprehensive portfolio of healthcare marketing services. The company's core competencies include: speaker and consultant management, excellence in services delivery, compliance adherence and reporting, integrated/independent/network technology solutions, defined implementation approach and experienced teams. HealthSTAR Communications also provides a full-service agency that offers advertising, public relations, medical communications and market access solutions.

HealthSTAR has executed more than 1.5 million compliant speaker programs since 1998 and continues to execute over 50,000 live and virtual speaker engagements each year. HealthSTAR Communications is based in Mahwah, New Jersey. For more information, please see www.healthstarcom.com.


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