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Jewelers of America Releases 2017 Fine Jewelry Industry Consumer and Retail Market StudyNEW YORK, Dec. 14, 2017 /PRNewswire/ -- Jewelers of America (JA), the national trade association for businesses serving the fine jewelry marketplace, released the results of its US consumer and retail research study conducted by Provoke Insights. The study reveals that the jewelry purchase funnel is different from other high-priced luxury items with the retail jeweler remaining a critical and trusted part of the purchase process. The study – a two-prong survey polling consumers and jewelers – demonstrates that 64% of consumers who purchased jewelry visited a jewelry store to speak to a jeweler during the research process, 26% more than other luxury items. Consumers who speak to a jeweler during the research process are also more likely to buy from a local store rather than online. "When it comes to purchasing jewelry, the results of our survey show that for consumers, seeing is believing and they still rely the on the expertise and knowledge of their jeweler," says Jewelers of America President & CEO David J. Bonaparte. "The jewelry shopping experience is different from other luxury purchases and even in the rise of e-commerce, customers increasingly prioritize the in-store shopping experience." Following are highlights from Jewelers of America's Fine Jewelry Industry Consumer and Retil Market Study: Consumer Insights
Retailer Insights
Methodology About Jewelers of America: Jewelers of America (JA) is the national trade association for businesses serving the fine jewelry marketplace. Jewelers of America's primary purpose is to improve consumer confidence in the jewelry industry through its leadership in public, government and industry affairs; by advocating professionalism, including high ethical, social and environmental standards; and by facilitating members' access to education. Visit www.jewelers.org for more information. CONTACT: View original content with multimedia:http://www.prnewswire.com/news-releases/jewelers-of-america-releases-2017-fine-jewelry-industry-consumer-and-retail-market-study-300571484.html SOURCE Jewelers of America (JA) |