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BrandYourself Launches New Suite Of Online Brand Management Tools Powered By Machine LearningNEW YORK, Jan. 18, 2018 /PRNewswire/ -- BrandYourself, a platform that provides software and services to help businesses and individuals clean up their online reputations, has launched new machine learning-powered features to help consumers identify and remove risk factors that could hurt their career prospects. The software also helps consumers build a strong personal brand that leads to career opportunities. The new iteration of the platform scans a user's entire online presence, assigning an overall Reputation Score while identifying harmful risk factors across social media posts, images and Google results. According to a Career Builder study, over 70% of employers now use social media to screen job candidates before hiring them, up from 60% a year ago. The study also found that 54% of employers decided not to hire a candidate based on their social media profile, highlighting the importance of a positive and active online presence. "We all leave a giant footprint on the web and organizations increasingly use that data to make important decisions about you. Your online presence now affects your ability to get into college, get a job, or even get a credit card," said Patrick Ambron, CEO at BrandYourself. "This often leads to inaccurate or unfair categorizations of people. Our new platform helps put the power back in the hands of consumers to not only remove any negative or harmful content or images, but help them build positive online reputations that can make a big impact in their real lives." The new features, which were released after BrandYourself analyzed over 50 million Facebook posts and over 200 million Google results to form a baseline for its machine learning technology, include:
BrandYourself also has a range of in-house managed services for both consumers and businesses. Key offerings include: Personal branding services for individuals, negative search result suppression services for both individuals and businesses, and, a Review Management and a Glassdoor Review Management Program aimed at maintaining a proactive reputation for companies. The team's experts are made up of 50+ employees located in both the NYC and Lancaster, PA company offices. You can get a free Reputation Report with your Reputation Score here - brandyourself.com. The premium version of the software is available for $99/year. Information about their services can also be found on the site. ABOUT BRANDYOURSELF View original content:http://www.prnewswire.com/news-releases/brandyourself-launches-new-suite-of-online-brand-management-tools-powered-by-machine-learning-300584572.html SOURCE BrandYourself |