TMCnet News
New Capterra Survey Results Identify Top Tech Uses for Small BusinessesCapterra, the leading online resource for business software buyers, today released its findings from a survey of 699 individuals across 14 industries on what software small business owners should invest in now and what software they can put on the back-burner. Designed to help SMBs set their purchasing priorities, key takeaways from the Capterra survey unveil owners need to invest in data security, right away. Customer relationship management (CRM) software is essential to most businesses, and depending on the company, blockchain and business intelligence may not be a significant option - at least right now. While small business investments are determined by a complex combination of factors that are unique to a company's goals and circumstances, Capterra's survey results and analysis are a "pulse checker" on the SMB market in general and vital to small business owners.
The Landscape Now: Security and Cloud Technologies Drive Today's
Small Businesses Capterra's survey findings also identifies that 59 percent of respondents are currently using cloud computing for their business, indicating that companies using the technology are seeking more agile and scalable information storing and transaction performing capabilities. For businesses who have yet to implement cloud strategies into their technology objectives, Capterra advises to watch for the following indicators as a sign of the times to transition to a cloud solution: budget for maintaining systems in-house is increasing beyond what has been normal in previous years; more time is spent waiting for data to populate than using it for work; the existing data filing system has outgrown what its in-house solution can handle.
Custome Relationship Management (CRM) Tools Found as Top Tech
Necessary to Scale Business Growth For business owners who have yet to adopt a CRM tool, SMB leaders should reflect on how they currently manage their business leads and maintain customer relationships if not by CRM. "The survey results show that while a majority of business owners are interested in CRM tools, delay in adoption is often a result of not yet finding the right tool that fits their needs," says Dingeldein. Dingeldein also suggests business owners explore free or open source CRM if budget does not allow for paid versions.
Blockchain is the Hype but Not Necessary - Yet Results also show that 28 percent of 269 respondents currently using, planning or evaluating chatbots say that they are not necessary for them to conduct business. Small business respondents in this survey say a chatbot is not a requirement for them to conduct business successfully. However, as businesses scale, owners may need to reconsider the value and efficiency chatbots bring. A recent Gartner report also expects this vantage point to change in the near future led by the way Generation Z and millennials interact with the world around them. Bearing in mind that determining which technology a small business should invest in is highly subjective, the right software decision can nonetheless increase revenue, while the wrong one can sink a company. The stakes are high and real intelligence, such as the results found in the survey, are critical. To learn more about the findings, the full survey results can be found in Tirena Dingeldein's blog post, "Tech for Small Businesses: What Your Peers Are Using." Capterra conducted this survey in 2017 among 699 U.S.-based SMBs with more than 10 employees and annual revenue of less than $100 million. The survey excluded nonprofit organizations. The qualified respondents are decision-makers or have a significant influence on the decisions related to purchasing technologies for their organization. About Capterra: Capterra is the leading online resource for business software buyers. Founded in 1999, Capterra features validated user reviews and independent research across hundreds of software categories. From Accounting to Yoga Studio Management, Capterra covers it all. Each month, Capterra helps more than three million buyers find the right software. Capterra is a Gartner (News - Alert) company. For more information, visit capterra.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20180424005398/en/ |