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Prioritizing Digital Markets in ASEAN - ResearchAndMarkets.comThe "Prioritizing Digital Markets in ASEAN" report has been added to ResearchAndMarkets.com's offering. Southeast Asia has a rapidly developing digital ecosystem that provides multinational companies with wide-reaching online channels for customer engagement. However, while the ASEAN-5 markets share several regional trends in digital development, companies should evaluate each market on its own merit. As the first report in FSG's two-part series on digital customer engagement in the Association of Southeast Asian Nations (ASEAN), this analysis offers an effective, three-step process for multinational companies to prioritize their digital markets and evaluate internal digital capability gaps in Southeast Asia, building a solid foundation to design localized digital strategies for the region. What you will learn:
Key Topics Covered: Executive Summary FSG's Strategic Framework for Digital Customer Engagement in ASEAN A Comprehensive Digitalization Strategy Research Focus: Digital Customer Engagement Complex Decision Making in Southeast Asia FSG's Targeted Digital Solutions for ASEAN8 Understanding Digital Landscapes of the ASEAN-5 Digital Landscape Snapshot: Malaysia Digital Landscape Snapshot: Thailand Digital Landscape Snapshot: Indonesia Digital Landscape Snapshot: The Philippines Digital Landscape Snapshot: Vietnam FSG's Process for Prioritizing Digital Markets and Strategies in the ASEAN-5 FSG's Digital Prioritization Framework Step 1-A: Assess Digital Readiness Step 1-B: Measure Market Opportunity Step 1-C: Evaluate Market Prioritization Step 1: Sample B2B Digital Prioritization Step 1: Sample B2C Digital Prioritization Step 2-A: Evaluate Internal Capabilities Step 2-B: Identify Strategic Gaps Step 2: Sample Gap Analysis Step 3-A: Align Focus Areas Step 3-B: Develop Localized Strategies Appendix: Digital Market Prioritization Tool For more information about this report visit https://www.researchandmarkets.com/research/twr4w3/prioritizing?w=4 View source version on businesswire.com: https://www.businesswire.com/news/home/20180523006644/en/ |