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Braze (Formerly Appboy) Urges Brands to Keep Shifting at Cannes LionsData is the new creative; creatives need to shift or be shifted CANNES, France, June 19, 2018 /PRNewswire/ -- Remember when creatives didn't "do" data? You may have already seen this message about town at Cannes. With data quickly becoming king, Braze is urging marketers to think ahead of the curve and anticipate the future of marketing. There's no better time for this shift than at Cannes Lions 2018. "Consumers are interacting with brands how they want, when they want," said Marissa Aydlett, SVP Marketing at Braze (formerly Appboy). "Brands need a way to respond and adapt as soon as the moment calls for it, but companies are running on old data, operating with siloed teams, and aren't using technology as their canvas. Every second a brand hesitates, the value of data deteriorates." Join the shift by picking up the Braze magazine at The Girls' Lounge, offering insight from our top executives on the future of data, get your Rumble on with a boxing-inspired fitness class, and cool off with refreshing Frose Pops! The future is here and now, shift happens. To be present with your customers, capturing, archiving, and predicting crucial customer data points is no onger a valuable add-on, it is a requirement, one that will be make or break for your company's bottom line. Who: Bill Magnuson, Co-Founder, CEO; Myles Kleeger, President & Chief Customer Officer; Marissa Aydlett, SVP Marketing About Braze (formerly Appboy) Media Contact: Photo - https://mma.prnewswire.com/media/707419/Reduced_IMG_3117.jpg
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