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Pharmacy First/Third Party Station Unveils New Corporate IdentityPharmacy First/Third Party Station, a national network of more than 2,300 independent pharmacies, has announced the launch of its new corporate identity. The company will now be known as Pharmacy First. While the organization has enjoyed years of success serving independent pharmacies, it now aims to further increase brand awareness nationally and better communicate the value of its products and services. Pharmacy First was founded in 1996 (as Wholesale Alliance, LLC) to support the success of independent pharmacies. The organization purchased Third Party Station in 2006 to assist members with health plan contract negotiations and related services. With a vision to be the pharmacy services administrative organization (PSAO) of choice across the country, Pharmacy First will continue providing its expansive portfolio of services designed to keep independent pharmacies competitive in markets that are increasingly dominated by big-box retailers. "Our new, revitalized brand reflects our continued commitment to our members," said Robert Dickey, CEO. "We are creating new opportunities to expand our national footprint while still providing the quality, access and service our members deserve and expect." The name change is accompanied by a new, modern logo. The new tagline, Partners in Excellence, represents Pharmacy First's commitment to quality, service and access, as well as its position as a champion and advocate for independent pharmacists. "These exciting changes expand our strategic position as a robust, national pharmacy network and PSAO," said Todd Wormington, R.Ph, MBA, who joined Pharmacy First as Director of Pharmacy in 2017 and brings 25 years of diverse pharmacy industry experience to his current role. "We are in a great position to expand and better serve the needs of our members, which in turn allows them to improve the care they provide to their patients and customers." About Pharmacy First Serving more than 2,300 independent pharmacies in the U.S. and Puerto Rico, Pharmacy First provides services and support to keep its members competitive in an evolving market. Pharmacy First eases the administrative overhead of independent pharmacy operations by assisting with credentialing, third-party contract management and reconciliation/recovery, quality assurance, medication adherence services and more. For more information, visit pharmacyfirst.com.
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