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2nd Annual Avid Customer Association Vote Reveals Insights into Media and Entertainment Industry's Investment and Technology PrioritiesBURLINGTON, Mass., July 19, 2018 (GLOBE NEWSWIRE) -- Avid® (Nasdaq:AVID), the leading technology provider of software tools and platforms that power the media and entertainment industry, and the Avid Customer Association (ACA), Avid’s customer-led organization, today announced the results of the 2nd annual ACA Vote. The ACA Vote gives TV, film and music professionals a uniquely powerful hand in influencing Avid’s future offerings. The results help prioritize Avid’s product and innovation roadmap for 2018 and beyond, while calling attention to its customers’ most pressing requirements and concerns. The findings on emerging technology and new business requirements also provide valuable understanding of the media industry’s plans and challenges related to multiplatform content delivery, remote production, 4K/UHD, multichannel/immersive audio, and file-based/tapeless workflows. “Each year, the ACA Vote uncovers the most important needs of Avid’s customers—and indeed the industry as a whole,” said ACA Co-chair Richard Friedel, Executive Vice President and General Manager for Fox Networks Engineering & Operations. “The results help Avid identify where it needs to focus its efforts and contribute to the ongoing dialogue between Avid and the ACA so that we can work together to address the most pressing industry challenges.” This year, more than 4,800 people working in all aspects of media and representing over 3,500 organizations in 117 countries participated in the vote. Their collective input ensures that Avid is focused on helping them to secure their most promising opportunities while fostering deeper collaboration between Avid and its customers. ACA leadership and Avid appointed Devoncroft Partners, a leading media technology research provider, to help expand the efforts of surveying, capturing and analyzing revealing opinions from the community on evolving business dynamics, emerging trends, and technology directions that are important to the media industry. Major Findings: The ACA Vote revealed that across all sectors—broadcast, video and audio—the top three technology trends facing media companies are multiplatform content delivery, remote production and 4K/UHD. Broadcast and video professionals exclusively (not audio professionals) also consider 4K/UHD, file-based/tapeless workflows and high dynamic range (HDR) to be significant trends.
According to respondents, remote production is the second most important trend:
The ACA Vote results also showed meaningful UHD penetration across several categories, including encoding/transcoding, graphics and branding, production servers and video editing. According to report findings, the most significant obstacles to achieving goals within these trend areas were cost and interoperability. When looking at end users’ budgets and their plans to allocate resources over the next 12-18 months:
“The Avid Customer Association continues to take important strides to give anyone in the media industry a voice that can positively influence the direction of the industry and Avid’s technical contributions,” said Avid CEO and President Jeff Rosica. “Over the past 12 months, we’ve delivered two major waves of product innovations based on last year’s ACA Vote, and we’ll begin to deliver on these latest voter priorities with the next big wave we’ll be announcing at IBC 2018.” Stronger ACA Structure Introduced About the Avid Customer Association About Avid © 2018 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid NEXIS, FastServe, AirSpeed, iNews, Maestro, MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid VENUE, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice. PR Contact: Red Lorry Yellow Lorry (Avid’s PR agency) |