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Virtual and Augmented Reality: Technologies and Global MarketsLONDON, July 23, 2018 /PRNewswire/ -- Report Scope - Discussion covering current and future trends and analysis on a basis of various competitive technologies - Emphasis on the major drivers, restraints, and opportunities that affect the global VR/AR market and supplier landscape - A relevant patent analysis - Examination of vendor landscape and profiles of major market players within the industry, including 7D Vision, Apple, Inc., DAQRI, HTC Corp., Microsoft Corp., Nvidia Corp., Qualcomm, Inc., and Sony Corp. Summary Virtual reality (VR) is a computer-generated environment created through the combination of hardware and software and allowing users to interact with an artificial 3D landscape using a head-mounted display and input tracking devices. With the use of a range of systems such as headsets, gloves and computer technology, VR is implemented by stimulating the user's senses. Augmented reality (AR) technologies are enhanced versions of reality.Views of physical real-world environments are augmented with superimposed computer-generated sensory inputs such as sound, video, graphics or GPS data. VR replaces the real world with the simulated one while AR is traditionally in real-time and in context with environmental elements. According to BCC Research estimates, the global virtual and augmented reality technologies market was valued at REDACTED in 2017 and is predicted to grow at a compound annual growth rate (CAGR) of REDACTED to reach REDACTED by 2023. The growth of the VR and AR technologies market is driven by the decreasing cost of hardware and the increasing use of head-mounted displays systems in gaming, healthcare, education and other applications, resulting in increasing consumer awareness and a greater selection of content. The boost in the usage of smartphones and development of computer graphic systems is expected to play a significant role in growing the market. However, factors such as weak VR content, technological barriers and challenges, lack of VR familiarity and over-pricing are some of the major hurdles for the VR and AR market on its road to mass adoption in the consumer and enterprise space. The global market for virtual and augmented reality technologies has been segmented based on component, technology, sector and geography.Based on components, the market has been classified into hardware and software. Based on technology, the VR market has been segmented into immersive, non-immersive, semi-immersive and distributed VR technologies and the AR market has been segmented into mobile-based, wearable, vision and spatial. Based on sectors, this report has segmented the market into healthcare, gaming, education, military, industrial training and engineering, and Others. On the basis of geography, the market has been segmented into North America, Europe, Asia-Pacific and ROW. North America accounts for the largest share of the global VR market, followed by Europe and the Asia- Pacific region. Key market participants include Microsoft, Alphabet (Google), Sony, HTC, Oculus, Vuzix, Daqri, Eon Reality and Osterhout Design Group (ODG). Download the full report: https://www.reportbuyer.com/product/3735675 About Reportbuyer Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers For more information: Sarah Smith Research Advisor at Reportbuyer.com Email: [email protected] Tel: +1 (718) 213 4904 Website: www.reportbuyer.com
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