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Nucleus Research ROI Award Winner Aspect Achieves 636% ROI with Salesforce
[August 15, 2018]

Nucleus Research ROI Award Winner Aspect Achieves 636% ROI with Salesforce


Aspect (News - Alert), a provider of contact center applications, achieved 636% ROI by upgrading to Salesforce Lightning achieving payback in two months and an annual average benefit of approximately $2 million, according to a study by Nucleus Research.

Founded in 1973, Aspect built the first call center flight booking system with automatic call distribution, going on to become a global leader in contact center applications. The company is based in Phoenix, AZ and employs approximately 300 sales people, serving customers in 115 countries.

"Moving to Salesforce Lightning enabled Aspect to dramatically increase the flexibility and functionality of its existing Sales Cloud solution while supporting the quoting complexity of its service offerings. The user experience has helped to further enable sales success as employees interact with the Lightning Experience, which provides an intuitive UI, a modern platform and guided selling tools," said Rebecca Wettemann, VP of research at Nucleus Research.

Built-in sales methodology, automated activity updating and guided selling were key features of the new Lightning deplyment with automated quoting processes and improved management visibility into customer contract renewal information. Moving to Lightning enabled Aspect to drive greater productivity across the organization from sales and customer support to management.



Nucleus quantified the initial and ongoing costs of software license subscription fees, personnel, and training over three years to calculate Aspect's total project investment. As the company already had Sales Cloud and Service Cloud licenses, only the incremental additional investment in subscriptions to provide additional users with access was included in the cost calculations.

See the full report and further benefit details at: https://nucleusresearch.com/research/single/salesforce-lightning-roi-case-study-aspect/


For more information on the Technology ROI Awards, please visit www.roiawards.com

About Nucleus Research

Nucleus Research is a global provider of investigative, case-based technology research and advisory services. We deliver the numbers that drive business decisions. For more information, visit NucleusResearch.com or follow us on Twitter (News - Alert) @NucleusResearch.


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