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Tariff Trends SnapShot 114 (2018) - Sub-brand Launches in Europe and Beyond - ResearchAndMarkets.com
[August 16, 2018]

Tariff Trends SnapShot 114 (2018) - Sub-brand Launches in Europe and Beyond - ResearchAndMarkets.com


The "Tariff Trends SnapShot 114 - Sub-brand Launches in Europe and Beyond" report has been added to ResearchAndMarkets.com's offering.

In SnapShot 114, we look at how European MNOs have launched low cost sub-brands in their home markets. The newest introductions have happened in Italy, with TIM introducing Kena Mobile and Vodafone (News - Alert) introducing Ho Mobile to compete with the low cost MNO Iliad Mobile (launched at the end of May).

MNOs are experimenting with sub-brands to attract new types of user (typically the youth segment) and are using the sub-brand to offer lower cost bundles, without degrading the core MNO brand, with Orange (News - Alert) (France) using their brand for higher priced integrated bundles.

New brands are seeing particular growth in competitive markets, where a clear price proposition is provided - with the Ho Italy website being suspended due toexcessive demand.



The just released SnapShot Number 114 looks at European and non-European low cost sub-brands launched in their home market. Recent launches include that of TIM in Italy with Kena Mobile and Vodafone with Ho Mobile. MNOs are experimenting with sub-brands to attract new types of user (typically the youth segment) and are using the sub-brand to offer lower cost bundles, without degrading the core MNO brand, with Orange (France) using their brand for higher priced integrated bundles.

Companies Featured


  • Boost Mobile (USA)
  • Congstar (Germany)
  • FONIC (Germany)
  • GiffGaff (UK)
  • Ho (Italy)
  • Kena (Italy)
  • LINE Mobile (Thailand)
  • MOCHE (Portugal)
  • NXT LVL (South Africa)
  • OTELO (Germany)
  • Sosh (France)
  • Tuenti (Argentina, Ecuador, Peru, Spain)
  • Wingo (Switzerland)
  • VOXI (UK)
  • YORN (Portugal)
  • YNG (Norway)

Key Topics Covered

1. Introduction - The increase in MNO low cost sub brands

2. Low cost MNO sub brands in Europe

3. New low cost MNO sub brands outside Europe

4. Conclusions - The future of low cost MNO sub brands

For more information about this report visit https://www.researchandmarkets.com/research/clmn83/tariff_trends?w=4


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