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Tariff Trends SnapShot 114 (2018) - Sub-brand Launches in Europe and Beyond - ResearchAndMarkets.comThe "Tariff Trends SnapShot 114 - Sub-brand Launches in Europe and Beyond" report has been added to ResearchAndMarkets.com's offering. In SnapShot 114, we look at how European MNOs have launched low cost sub-brands in their home markets. The newest introductions have happened in Italy, with TIM introducing Kena Mobile and Vodafone (News - Alert) introducing Ho Mobile to compete with the low cost MNO Iliad Mobile (launched at the end of May). MNOs are experimenting with sub-brands to attract new types of user (typically the youth segment) and are using the sub-brand to offer lower cost bundles, without degrading the core MNO brand, with Orange (News - Alert) (France) using their brand for higher priced integrated bundles. New brands are seeing particular growth in competitive markets, where a clear price proposition is provided - with the Ho Italy website being suspended due toexcessive demand. The just released SnapShot Number 114 looks at European and non-European low cost sub-brands launched in their home market. Recent launches include that of TIM in Italy with Kena Mobile and Vodafone with Ho Mobile. MNOs are experimenting with sub-brands to attract new types of user (typically the youth segment) and are using the sub-brand to offer lower cost bundles, without degrading the core MNO brand, with Orange (France) using their brand for higher priced integrated bundles. Companies Featured
Key Topics Covered 1. Introduction - The increase in MNO low cost sub brands 2. Low cost MNO sub brands in Europe 3. New low cost MNO sub brands outside Europe 4. Conclusions - The future of low cost MNO sub brands For more information about this report visit https://www.researchandmarkets.com/research/clmn83/tariff_trends?w=4 View source version on businesswire.com: https://www.businesswire.com/news/home/20180816005523/en/ |