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STUDY: Pains and Gains in the Apartment HuntLEHI, Utah, Oct. 16, 2018 /PRNewswire/ -- A new survey shows renters are becoming more reliant on online photos and virtual tours than on traditional, in-person guided tours when selecting an apartment. This study, which was conducted by Entrata, multifamily real estate's fastest-growing technology company, shows that apartment hunters are turning to a variety of online options to eliminate the need to physically visit the apartment. "Today's technology is changing the way people search for rental properties," said Chase Herrington, president and chief operating officer at Entrata. "Online photos, virtual 360-degree walkthroughs, video feeds—options such as these are making it easier and quicker to find the perfect rental property. These online tools are making it possible for a renter to sit at a computer and virtually tour a dozen different apartments in a single afternoon." Key findings of the survey include the following:
Methodology Generated by Entrata and fielded in July 2018, the survey collected online responses via Qualtrics from 805 U.S. consumers who are over the age of 18 and rent an apartment. ABOUT ENTRATA Founded in 2003, Entrata® is a comprehensive property management software provider with a single-login, open-access Platform as a Service (PaaS) system. The platform offers a wide variety of online tools for websites, payments, lease signing, accounting, and resident management. Entrata's open API and superior selection of third-party integrations offer management companies the freedom to choose the technology and software that best fit their needs. For more information, go to www.entrata.com. Contact
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