IRI New Zealand Partners with Infotools for Flexible Consumer Insights

AUCKLAND, New Zealand, Oct. 16, 2018 /PRNewswire/ -- Infotools, a global leader in market research analysis solutions, today announced that IRI New Zealand has adopted its cloud-based data analysis platform, Infotools Harmoni. Harmoni is purpose-built for market research data and gives IRI, a leading provider of predictive analytics and insights, the speed, flexibility and efficiency needed to better serve its clients.

Samantha Firsow, Consultant with IRI, said, "Infotools Harmoni has made our work so much more efficient. Once we've loaded in the data, we can go back and investigate it from multiple angles. Then sharing those insights with our clients is easy as well. Plus, when a new set of data comes in, Harmoni automatically updates it."

"Infotools Harmoni is going to play a huge role in helping us deliver better outcomes and offer more services to our clients. In the future, our goal is to not only start bringing more insights to the table, but to expand our consulting services as well," Firsow continued.

The IRI team needed a solution that would enable them to leverage their databases to quickly uncover actionable insights and ensure their clients have the data they need to make important, time-sensitive business decisions. By using Harmoni, IRI no longer wastes time going back and forth between spreadsheets to dig into their data. Instead, the team can explore and analyze the data within the platform and pull through visuaizations with a few clicks of a mouse, giving them more time to focus on strategic value-added consulting services for their clients.

"IRI is the perfect example of how Infotools Harmoni can help research agencies transform workflows and their approach to insights," said Terry McCarthy, Account Director with Infotools. "The IRI team has some really great ideas about how to leverage Harmoni to start expanding the services they offer in New Zealand. We're looking forward to supporting them as they develop these new ideas."

About IRI
IRI is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers and media companies to grow their businesses. With the largest repository of purchase, media, social, causal and loyalty data, all integrated into an on-demand, cloud-based technology platform, IRI helps to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers and deliver market-leading growth. A confluence of major external events — a revolution in consumer buying, big data coming into its own, advanced analytics and automated consumer activation — is leading to a seismic shift in drivers of success in all industries. Ensure your business can leverage data at www.IRIworldwide.com.

About Infotools
Infotools is an award-winning software and services provider, with particular expertise in organizing, analyzing, visualizing and sharing market research data. Established in 1990, and with a presence in the US, Europe, South Africa and New Zealand, Infotools works with some of the world's best-known brands, including Coca-Cola, Orange, Samsung and Mondelez, as well as boutique research agencies such as MDI and Quantum Market Research. For more information, visit www.infotools.com or follow on Twitter @infotools.

Media contact:
Marie Melsheimer,
+1 541-815-3951
[email protected]

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