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Cvent Launches Its First Quarterly Group Business Outlook to Provide Hoteliers with Unique Insight into Group Booking ActivityCvent, a market leader in meetings, events, and hospitality technology, today released its first quarterly Group Business Outlook, a 24-month forward-looking report highlighting group booking activity through the Cvent Supplier Network. This is the first outlook Cvent (News - Alert) has issued using its proprietary data to inform hoteliers of key market trends and support continued group business growth within the industry. "Event planners source more than $16 billion dollars in business through Cvent's online platforms each year, making us the largest platform for sourcing meetings and events in the world. With this kind of booking volume, we have incredible amounts of data, giving us deep insights into group booking activity and trends," said Brian Berry, Senior Vice President of Sales and Data Analytics at Cvent. "Group business is a critical component for hoteliers when setting their segment mix and for maximizing RevPAR [revenue per available room]. By launching a quarterly view on the group leads being sent to the U.S. market, we're sharing our unique data with the industry to help hoteliers better shapetheir group strategy and stay ahead of market trends." Key Highlights from the Q4 Group Business Outlook:
Click HERE for the full report About Cvent, Inc. Cvent, Inc. is a leading meetings, events, and hospitality management technology provider with more than 3,500 employees, 25,000 customers, and 300,000 users worldwide. The Cvent Event Cloud offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, email marketing, and web surveys. The Cvent Hospitality Cloud partners with hotels and venues to help them drive group and corporate travel business. Hotels use the Cvent Hospitality Cloud's digital marketing tools and software solutions to win business through Cvent's sourcing platforms and to service their customers directly, efficiently and profitably - helping them grow and own their business. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events. For more information, please visit Cvent.com, or connect with us on Facebook, Twitter or LinkedIn.
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