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Daiichi Sankyo Europe launches mycancertherapy.eu at ESMO 2018New video-based website on cancer answers most frequently asked patient questions and simplifies medical jargon in 16 (EU & minority) different languages. - Website in 16 different languages aims to support cancer patients with a better understanding of their treatment journey by providing key information on the main aspects of cancer treatment in major and minority languages of Europe. - In multiple short videos, leading HCPs explain in easy-to-understand language topics that are beneficial to most patients with cancer. MUNICH, Oct. 19, 2018 /PRNewswire/ -- Daiichi Sankyo Europe launches the new video information portal mycancertherapy.eu at the ESMO (European Society for Medical Oncology) 2018 Congress. The online resource tool aims to help patients overcome barriers in understanding their cancer therapy journey, often due to medical jargon, foreign language and a sense of being overwhelmed after a cancer diagnosis. In multiple short videos, leading HCPs answer the most frequently asked patient questions on the main aspects of cancer treatment, including side effects, types of treatment and impact on daily life in their native tongue. The website is complemented with a list of frequently asked questions about what to expect, how to prepare and what to do when diagnosed with cancer and also includes a glossary that provides definitions for various cancer-related terms. The result is an information-rich platform in the main European languages (English, German, Dutch, French, Spanish and Italian) and the most frequently spoken minority languages in these countries (Turkish, Polish, Romanian, Serbo-Croatian, Russian, Chinese, Hindi, Urdu, Arabic and Berber). This is a very unique approach as no such comprehensive tool is yet available in Europe. Cancer terminology explained in easy-to-understand language Why oncologist and haematologist supported our project "Compared to a doctor's appointment or phone consultation, the great advantage of this website is that patients can receive an answer to a question at exactly the time when it arises", says Dr. Miguel Gil from the University Hospital in Barcelona (Spain). He is the speaker for the Spanish language videos and supported the project also to help take pressure off physicians who spend a lot of time on patient education. Of course the tool is not intended to replace or reduce the time spent visiting a doctor or oncology nurse. "The face-to-face contact remains the most important aspect in a doctor patient relationship. But if the website helps to reduce questions and anxieties so that consultation will be used more effectively, I would consider this a great result". "I was very excited and definitely wanted to support the project as soon as I heard about it", says Prof Nicolai Maass, Director of the University Women's Hospital on the Kiel campus (Germany). The clinic has a centre that specialises in breast and genital cancer. "Every year, approximately 74,000 women are diagnosed with breast cancer in Germany. It is particularly important that every woman who is confronted with this diagnosis receives the best information, therapy and medical as well as psychological care during and after her treatment", explains Maass. "The new mycancertherapy website supports us physicians in patient education. It enables patients to have the most important information about cancer explained to them by experts at home – in simple language and, if necessary, in their own mother tongue." Website will be launched in eight countries About Daiichi Sankyo Press Contact: October 2018 Job Code: ONP/18/0025 |