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Zee Entertainment Takes a Giant Pioneering Step - Builds a Technology Platform to Satisfy 5 Senses of the Viewers to Offer Immersive Customer Experience!SAN FRANCISCO, October 22, 2018 /PRNewswire/ --
ZEE Entertainment Enterprises Ltd. ("ZEE"), a global media and entertainment powerhouse, has taken a yet another pioneering giant leap by securing a United States (US) Patent on a technology platform developed in the Silicon Valley at its very own - ZEE Media Lab. This unique platform stems from the Vedic culture of offering an immersive experience to the viewers, satisfying all the 5 senses. (Logo: https://mma.prnewswire.com/media/772763/ZEE_Logo.jpg ) Built on robust and state-of-the-art technologies like 3D Audio, Augmented Reality (AR), Virtual Reality (VR), Digital Scent, Holograms and touch, this platform aims to transform the viewers' home environment by providing exceptional immersive experience. Apart from offering a unique viewing experience in delivering extraordinary entertainment and information-based content, the platform will also enable the viewers to touch, feel, smell and experience products, with a seamless transaction (e-commerce) ecosystem. Be it immersive entertainment content, or informative education-based solutions, or gaming, or e-commerce; this comprehensive technology platform is built to cater to every single need of the viewer.
Adding to this statement, Amit Goenka, CEO, Z5 Global, said, "We are extremely excited to offer this unique immersive experience to our viewers. Under the guidance of our visionary Chairman, we are building this unique platform which is futuristic in nature. The US Patent is a major milestone achieved in this process giving us the required level of confidence and reassurance. This is just the beginning of an extraordinary journey of transforming the viewers content viewing experience." Mr. Chamli Tennakoon, Chief Digital Officer, ZEEL, said, "This technology platform catering to all the 5 senses will create a revolution in next generation content and the way consumers consume content in future. ZEE Media Lab in the Silicon Valley is committed to create positive impact in consumer behavior and human-centered design. This is our first break through and there are more innovative, futuristic products yet to be revealed." While the five senses have not yet been deployed on a commercial scale, with the grant of the US Patent, ZEE can now make the platform available to millions of users across the world. The commercially viable prototype will be ready in the next 12 months. This emboldens ZEE's plan to target mainstream global viewers across US, Europe, Asia, China and Latin America. ZEE Media Lab will continue to innovate in the Silicon Valley to work towards integrating technologies with a sheer focus on enhancing the overall viewer experience. About the Patent: Patent No. 10,101,804 Date of Patent: 16th October 2018 Applicant: Z5 Global Application No.: 15/629,621 Link to the Patent Document: https://tinyurl.com/ybsvlvan About ZEEL Zee Entertainment Enterprises Ltd. (ZEEL) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 173 countries and a reach of more than 1.3 billion people around the globe, ZEEL is among the largest global content companies across genres, languages, and platforms. With its new brand ideology and purpose - "Extraordinary Together", ZEEL aspires to provide a unified brand experience and to delight consumers across the world by creating extraordinary entertainment and experiences that inspire to transcend the ordinary and become extraordinary. ZEEL is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. ZEEL has more than 260,000 hours of television content and houses the world's largest Hindi film library with rights to more than 4,800 movie titles across various languages. ZEEL has also produced several movies for theatrical release and is the fastest growing music label in India. It has a presence in the digital space with ZEE5 and has also ventured into live events. http://www.zeeentertainment.com Official Social Media Platforms: Twitter: ZEECorporate/Twitter.com Facebook: ZEECorporate/Facebook.com LinkedIn: Linkedin.com/Company/ZEE Corporate Media Contacts: Chandni Mathur SOURCE Zee Entertainment Enterprises Ltd |