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The CMO Club and Selligent Marketing Cloud Release New Study Highlighting CMO Focus on Relationship Marketing and Challenges in Unifying MartechCMOs from Sixty-Nine Leading Brands Discuss Data and Martech Integration, Key Strategies to Improve Customer Experience and Brand Value NEW YORK and REDWOOD CITY, Calif., Nov. 14, 2018 (GLOBE NEWSWIRE) -- The CMO Club, the world’s largest and most engaged community of Senior Marketing Executives, and B2C marketing automation platform Selligent Marketing Cloud, today released the findings of a survey and in depth discussion of CMOs of leading brands, including BBVA Compass, F’real Foods, Fidelity Life, Office Depot, Rollins and Tacori, on their use of technology and customer data to increase brand value. The survey of 69 CMOs highlighted the ongoing challenges facing senior marketers and the role technology plays in improving customer relationships. “The CMO Solution Guide: Consumer-First Martech -- Using Consumer Insights To Unify Marketing Technology Decisions,” jointly issued by The CMO Club and Selligent Marketing Cloud, found that CMOs have a laser focus on improving relationship marketing but that doesn’t come without its challenges.
Unsurprisingly, the CMO study mirrored recent findings about rising frustrations and expectations for the consumer -- both sides of the brand-consumer relationship are frustrated. “As a CMO, the frustrations brands experience is clear. Technology providers need to remain focused on personalization tools that help marketers close the gap between what customers expect and what experiences they want to deliver,” said Nick Worth, CMO at Selligent Marketing Cloud. “By centering our platform development on enabling stronger brand-to-consumer relationships, we’re able to help define success and market differentiation for our clients.” Other researching findings reveal:
“The last few years have been about building marketing stacks and now we’ve come to understand that it comes with challenges of both having too much data and using tech platforms that don’t integrate seamlessly,” said Pete Krainik, CEO and Founder of The CMO Club. “That doesn’t diminish Martech’s potential or the commitment CMOs have to finding better ways to leverage technology to formulate clearer data and digital strategies.” This CMO Club Solution Guide identifies and answers these challenges and provides shared insights from leading senior marketing executives on how they are integrating consumer insights as they develop their marketing technology to provide a better, more well-rounded customer relationship. Download the full whitepaper here. About The CMO Club For membership information, email [email protected] or call 323-388-8204. CMOs can request membership at www.thecmoclub.com About Selligent Marketing Cloud More than 700 brands across retail, travel, automotive, publishing, and financial services rely on Selligent’s proven platform. With 10 offices across the United States and Europe and more than 50 agency partners, Selligent serves over 30 countries with local, personalized service. Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog. Media Contact: Sylvie Tongco for Selligent Marketing Cloud: [email protected] |