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LeanData Launches Time-Based Routing to Accelerate the Lead-to-Revenue Cycle for EnterprisesSUNNYVALE, Calif., Dec. 17, 2018 /PRNewswire/ -- LeanData, the leader in Lead-to-Account Matching, Routing and Marketing Attribution, today unveiled a new Time-Based Routing innovation, as part of its core Routing solution. This will ensure leads are assigned to the appropriate sales reps and followed up on in a timely manner. The new capability will enable companies to accelerate their Go-To-Market (GTM) execution by shortening the lead-to-revenue cycle. Efficient automation of lead routing is dependent on time. Companies are committed to ensuring that their sales reps respond to leads promptly or distribute target accounts to reps on a specific timeline. Furthermore, enterprise organizations are experiencing lengthy delays in sales interactions with opportunities. Companies need a solution that takes into account time-based routing activities to avoid lead stagnation and ensure that service level agreements are met across the GTM team. Today, enterprises have the opportunity to use LeanData's Time-Based capability to schedule or reroute leads, contacts, accounts, and opportunities, enabling them to create time-based processes and hold their sales teams accountable for acting on new opportunities on time. "High-growth enterprises have been saddled with the challenges of ensuring leads are quickly routed to the appropriate sales reps. For these companies, responsiveness to prospects and customers is paramount, and their desire for a time-based lead routing solution was high," said span >Hendrick Lee, Vice President, Product, LeanData. "LeanData built Time-Based Routing to help companies avoid lead stagnation and accelerate time to revenue," said Lee. LeanData's Time-Based Routing capability includes a collection of notable features to ensure that leads are routed and acted on in a timely fashion:
"In our research, we have found that organizations who optimized lead follow-up time had significantly higher lead conversion rates than those that don't. As the market continues to optimize and evolve, new gaps in lead follow-up continue to emerge that will require a flexible routing solution," said Craig Rosenberg, Chief Analyst and Co-Founder, TOPO. "This time-based routing capability introduction from LeanData is a response to the market's current need to meet new routing requirements to continue to solve gaps in the lead-follow processes." About LeanData LeanData is helping over 400 customers, including Marketo, Adobe, and Glassdoor, reduce complexity and frustration while accelerating revenue. Visit leandatainc.com for more information. Media Contact
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