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The Global Market for Marketing Cloud Platforms (2018-2023): Increased Use of Social Media for AdvertisingDUBLIN, Dec 17, 2018 /PRNewswire/ -- The "Marketing Cloud Platform Market by Type (Platform and Services), Marketing Function (Advertising, Designing, Sales Channel, Branding, and Communications), Deployment Mode (Private and Public Cloud), Vertical, and Region - Global Forecast to 2023" report has been added to ResearchAndMarkets.com's offering. The global marketing cloud platform market size is expected to grow from USD 8 billion in 2018 to USD 11.8 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 8% during the forecast period. Large enterprises and Small and Medium-sized Enterprises (SMEs) are adopting marketing cloud platforms, as they can benefit from features, such as flexibility and robustness, in their internal business operations. With the evolution of technologies, such as cloud computing, content management, customer data management, and analytics, marketing cloud platforms have evolved from a marketing tool to a marketing automation platform. The APAC marketing cloud platform market is expected to grow at the highest rate during the forecast period, due to the increasing adoption of innovative technologies, rising investments for digital transformation, and growing Gross Domestic Product (GDP) in the region. APAC is expected to provide significant growth opportunities during the forecast period. Untapped potential markets, high penetration of advanced technologies, and application development in various verticals are expected to drive the APAC marketing cloud market during the forecast period. Key players are integrating analytics, machine learning, and AI technologies into their existing marketing cloud platforms to analyze consumers' behavior, preferences, and needs, and target specific marketing campaigns to individuals. As a result, analytics is expected to present a significant opportunity for the growth of the marketing cloud platform market in the coming years. The report also covers the competitive landscape and profiling of the major technology vendors. These companies have adopted various strategies to cater to the growing demand for marketing cloud platform solutions and to strengthen their position in the market. These strategies include mergers and acquisitions, partnerships and collaborations, and product developments. This report has also tracked and mentioned the strategies mentioned above. Key Topics Covered 1 Introduction 5.4.3.3 Meet the Customer Expectations Caused By Digitalization 5.4.4 Challenges 5.4.4.1 Selecting the Right Marketing Cloud Strategy to Meet Rising Demands From Customers 5.4.4.2 Concerns to Maintain Security, Scalability, and High Availability 6 Marketing Cloud Platform Market, By Type 6.1 Introduction 6.2 Platform 6.2.1 Need for Personalized and Automated Web-Based Marketing Campaigns to Drive the Marketing Cloud Platform Market 6.3 Services 6.3.1 Professional Services 6.3.1.1 Consulting 6.3.1.1.1 Benefits of Higher Roi and Reduced Risks and Complexities to Drive the Demand for Consulting Services 6.3.1.2 System Integration and Deployment 6.3.1.2.1 Need for Compliance With Standards and Policies to Drive the System Integration and Deployment Market 6.3.1.3 Support and Maintenance 6.3.1.3.1 Increasing Deployment of Marketing Cloud Platform to Drive the Demand for Support and Maintenance Services 6.3.2 Managed Services 6.3.2.1 MSPS Help Organizations Deliver Customer-Centric and Data-Driven Marketing Strategies 7 Marketing Cloud Platform Market, By Platform 7.1 Introduction 7.2 Customer Relationship Management Marketing Cloud Platform 7.2.1 Marketing Cloud Platform to Unite Customer Data With Customer Behavior in Real Time 7.3 Software-As-A-Service Marketing Cloud Platform 7.3.1 Software-As-A-Service Marketing Cloud Platform to Provide A Complete Software Solution Based on Pay-As-You-Go Model From A Cloud Service Provider 7.4 Business-To-Business Marketing Cloud Platform 7.4.1 Business-To-Business Marketing Cloud Platform to Help Marketing Teams Nurture Prospects Using Email Marketing and Cross-Channel Marketing 8 Marketing Cloud Platform Market, By Marketing Function 8.1 Introduction 8.2 Advertising 8.2.1 Multichannel Marketing Solutions to Be Strategized, Created, and Deployed for Segmented Audiences 8.3 Branding 8.3.1 Unique Brand Identities and Brand Loyalty to Be Built Using Marketing Cloud Platforms 8.4 Designing 8.4.1 Need to Consolidate Images, Documents, and Other Content to Work the Way the Customer Wants 8.5 Sales Channel 8.5.1 Need to Personalize Customer Experience Across Every Digital Marketing Channel 8.6 Communications 8.6.1 Need to Keep Track of Components That Make A Successful Marketing Campaign 8.7 Customer Support 8.7.1 Productivity to Be Improved By Automating Repetitive Tasks to Address Customer Issues 9 Marketing Cloud Platform Market, By Deployment Mode 9.1 Introduction 9.2 Public Cloud 9.2.1 Ease of Access and Faster Deployment Benefits to Increase the Adoption of Public Cloud Among Marketing Cloud Platform Providers 9.3 Private Cloud 9.3.1 Reduced Risks, Lesser Security Issues, and Decreased Regulatory Hurdles Benefits of Cloud to Lead to Increase in Adoption of Private Cloud 10 Marketing Cloud Platform Market, By Vertical 10.1 Introduction 10.2 Retail and Ecommerce 10.2.1 Building Personalized and Scalable Journeys to Deliver Relevant Offers at the Right Time to Shoppers Via A Suitable Marketing Channel 10.3 Travel and Hospitality 10.3.1 Customized Marketing Experience to Propel the Growth of the Marketing Cloud Platform 10.4 Banking, Financial Services, and Insurance 10.4.1 Minimizing Repetitive Administrative Tasks and Streamlining Customer Engagement to Provide the Right Solution and Drive the Market Growth 10.5 IT and Telecom 10.5.1 Marketing Cloud Platform to Help Customers Comply With GDPr and Other Compliance Requirements 10.6 Media, Entertainment, and Gaming 10.6.1 Enhanced Gaming Experience Offered Via Marketing Cloud Platform to Boost the Market Growth 10.7 Healthcare and Life Sciences 10.7.1 Shifting Focus From Volume of Patients to Value of Patients By Building Patient Relationships Using Marketing Cloud to Drive the Market 10.8 Education 10.8.1 Enhanced Client Profiling, Customized Content Publishing, and Targeting Capabilities to Increase Customer Engagement and Satisfaction 10.9 Others 11 Marketing Cloud Platform Market, By Region 11.1 Introduction 11.2 North America 11.2.1 United States 11.2.1.1 High Adoption of Mobile Devices and Internet Penetration to Encourage Enterprises to Spend More on Cloud-Based Marketing Technology 11.2.2 Canada 11.2.2.1 Rapid Technological Advancements in the Retail and Consumer Goods and Media and Entertainment Industry in Canada to Drive the Market Growth 11.3 Europe 11.3.1 United Kingdom 11.3.1.1 Technological Advancements, Skilled Personnel, and Growing Marketing Channels to Drive the UK Marketing Cloud Platform Market 11.3.2 Germany 11.3.2.1 Many Enterprises' Digital Marketing Strategies to Spur the Demand for Marketing Cloud Offerings in Germany 11.3.3 France 11.3.3.1 Large IT Companies' Cloud-Based Offerings to Provide Significant Growth Opportunities for the Market 11.3.4 Rest of Europe 11.3.4.1 Large Globalization Rate, Deepening Smartphone Penetration, and Growing Digital Marketing Initiatives to Drive the Market 11.4 Asia Pacific 11.4.1 China 11.4.1.1 Domestic and Foreign IT Companies Offering New Cloud Services for Chinese Consumers and Businesses to Expand the Availability of Marketing Cloud Platforms 11.4.2 India 11.4.2.1 Rapid Digitalization, Technological Advancements, and Large Presence of SMEs to Boost the Market Growth Over the Next 5 Years 11.4.3 Japan 11.4.3.1 Shift From Traditional Marketing to Digital Marketing Approach to Spur the Demand for Marketing Cloud Technologies 11.4.4 Rest of Asia Pacific 11.4.4.1 Technological Advancements and Economic Growth in the Rest of APAC to Encourage Companies to Adopt Cloud-Based Technologies for Their Marketing Activities 11.5 Middle East and Africa 11.5.1 United Arab Emirates 11.5.1.1 UAE to Adopt Cloud-Based Marketing Platforms to Enhance Business in the Retail and Ecommerce Vertical 11.5.2 South Africa 11.5.2.1 High Potential of the Country to Lead to Adoption of Latest Technologies 11.5.3 Kingdom of Saudi Arabia 11.5.3.1 Cloud Computing Initiatives to Help Ksa Enterprises in Cloud Adoption 11.5.4 Rest of Middle East and Africa 11.5.4.1 Presence of Advanced Cloud Infrastructure and Availability of Technical Expertise to Probe the Rest of MEA in Cloud Adoption 11.6 Latin America 11.6.1 Brazil 11.6.1.1 Brazil's Strong Economic Conditions to Be Leveraged for Cloud Adoption 11.6.2 Mexico 11.6.2.1 Mexico to Become Digitally Advanced and Provide Growth Opportunities for Marketing Cloud Platform Vendors 11.6.3 Rest of Latin America 11.6.3.1 Chile to Plan Its Investments for Cloud Adoption 12 Competitive Landscape 12.1 Overview 12.2 Market Ranking Analysis for the Marketing Cloud Platform Market 12.3 Competitive Scenario 12.3.1 New Service/Product Launches 12.3.2 Business Expansions 12.3.3 Mergers and Acquisitions 12.3.4 Agreements, Collaborations, and Partnerships 13 Company Profiles 13.1 Adobe 13.2 Oracle 13.3 Salesforce 13.4 IBM 13.5 SAP 13.6 Selligent 13.7 Pegasystems 13.8 Fico 13.9 Hubspot 13.10 SAS 13.11 Oracle 13.12 Sitecore 13.13 Nielsen 13.14 Cheetah Digital 13.15 Cision 13.16 Hatchbuck 13.17 Redpoint Global 13.18 Optimove 13.19 Mediamath 13.20 Zeta Global 13.21 Key Innovators 13.21.1 Sailthru 13.21.2 Agilone 13.21.3 Maropost 13.21.4 Episerver 13.21.5 Emarsys 13.21.6 Infusionsoft For more information about this report visit https://www.researchandmarkets.com/research/2jd6pk/the_global_market?w=5 Research and Markets also offers Custom Research services providing focused, comprehensive and tailored research. Media Contact: Research and Markets
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