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Global School Stationery Supplies Market 2019-2023| Product Innovations in Notebook to Boost Growth| Technavio
[January 17, 2019]

Global School Stationery Supplies Market 2019-2023| Product Innovations in Notebook to Boost Growth| Technavio


The global school stationery supplies market is expected to post a CAGR of over 3% during the period 2019-2023, according to the latest market research report by Technavio.

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Technavio has released a new market research report on the global school stationery supplies market ...

Technavio has released a new market research report on the global school stationery supplies market for the period 2019-2023. (Graphic: Business Wire)

Several vendors offer notebooks, pens, pencil cases, book covers, labels, and other school stationery incorporated with a high degree of personalization to connect better with student consumers. Rapid development in printing technology and software have enabled vendors through character licensing to provide highly customizable designs, thereby connecting with and instilling a sense of ownership among students. Furthermore, vendors offer product personalization to inculcate an emotional dimension to their product at virtually no additional cost to the consumer. Overall, the growing emphasis on product personalization is expected to continue to boost the growth of the global school stationery supplies market during the forecast period.

As per Technavio, the innovations in products such as notebooks will have a positive impact on the market and contribute to its growth significantly over the forecast period. This global school stationery supplies market 2019-2023 research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing



Global school stationery supplies market: Product innovations in notebook

Owing to the fragmented nature of the market and intense price-based competition, vendors in the global school stationery supplies market are increasingly emphasizing on innovative product offerings to gain a competitive advantage. Vendors are incorporating innovation not only in writing and computer-based stationery supplies but also in paper products. Due to the increasing application of internet-enabled mobile devices as learning tools in classroom education, students are encouraged to bring their own handheld devices such as tablets and smartphones to classrooms to aid the learning process. In January 2018, ITC announced that they are developing augmented reality (AR) technique for their Classmate brand of notebooks. Students can scan the cover image through a third-party AP application converting it into a puzzle or engaging game. Therefore, innovation in school stationery supplies is expected to continue as an essential marketing and product differentiation tool in the global school stationery supplies market during the forecast period.


"There is intense competition among vendors in the global school stationery supplies market due to the fragmented nature of the market and largely undifferentiated nature of products. This has resulted in a growing emphasis on product innovation in school stationery supplies over the last few years. International and regional manufacturing vendors are incorporating product innovations regarding functionality, product features, and packaging to boost growth," says a senior analyst at Technavio.

Global school stationery supplies market: Segmentation analysis

This market research report segments the global school stationery supplies market by product (paper products, computer, and daily use stationery products, writing instruments) and geographical regions (APAC, Europe, North America, South America, MEA).

The APAC region led the market in 2018 with a market share of over 31%, followed by Europe, North America, South America, and MEA respectively. During the forecast period, the APAC region is expected to maintain its lead and register the highest incremental growth, followed by South America and MEA.

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Technavio's sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

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