The CMO Club and Kansas State University Team up to Address National Gap in Marketing Talent

KANSAS CITY, Kan., Feb. 19, 2019 (GLOBE NEWSWIRE) -- Kansas State University and The CMO Club’s Kansas City chapter have unveiled a joint program designed to train students on marketing automation so they can effectively compete in today’s ever-changing business world.

The complexity of marketing is evolving at a rapid pace, and university systems across the country have fallen short on preparing students to meet the challenges of new job market. These ongoing changes have caused a national talent gap, and companies are not able to find individuals to fill these well-paying marketing roles. 

“We are seeing students coming out of universities with little theoretical knowledge and no working knowledge of marketing automation,” said Karen Noel, President of The CMO Club’s Kansas City chapter and General Manager of IoT Marketing and Sales Performance at Sprint. “This has manifested itself into a fundamental talent gap within our region and across the country.”  

The head of the Marketing Department at Kansas State University, Dr. Esther Swilley, also recognizes the challenges of preparing marketing students in the swift transition to a data-rich marketing industry.

The members of The CMO Club represent many of the largest brands and employers in the Kansas City area. These companies are core users of the marketing automation platforms and are able to bring vendors to the table to establish hans-on curriculum. This ensures Kansas State students will receive in-depth working knowledge of marketing automation systems by creating measurable marketing campaigns.

“A significant percentage of our members have well-paying marketing positions that are going unfilled due to the talent shortage,” Noel said. “We applaud K-State for working with marketing leaders at The CMO Club to ensure their students are prepared to immediately step into positions upon graduation.”

“We are training a workforce to develop and deploy integrated marketing campaigns. This new curriculum will enable them to walk right into high-paying marketing jobs in Kansas City or across the country,” Dr. Swilley said. 

Based on the success of this program, The CMO Club plans to expand to other universities, leveraging members’ expertise to elevate the industry and train the next generation of marketing stars.

About The CMO Club:
The CMO Club is a membership organization exclusively for senior marketing executives who want to meet, share and learn from each other. Fueled by inspiring local dinners, regional events, CMO Innovation Summits, virtual Roundtables and the Digital "Members-Only" Clubhouse, marketers provide and receive valuable insights from each other, in a "non-vendor-selling" environment. Working with the over 700 club members and best-in-class strategic partners, The CMO Club also addresses the top CMO challenges each month with thoughtfully curated content. Visit us at www.thecmoclub.com

About Kansas State University:
Kansas State University, founded in 1983, is a comprehensive, research, land-grant institution serving students and the people of Kansas, the nation, and the world.  The Kansas State University College of Business Administration is an accredited institution with state-of-the-art research facilities and classrooms. Programs are guided by business executives throughout the country, who advise faculty on workforce needs. The curriculum, both at the undergraduate and graduate levels, is designed to challenge students and teach them real world business skills. For more information on the Kansas State University Marketing Department, or to schedule additional briefings, contact [email protected].   

Media Contact:
Brooke Weathersby
Blast PR on behalf of The CMO Club
+1.623.261.4241
[email protected]

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