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Millennial Shoppers Are Rapidly Abandoning Brick and Mortar, New Report ShowsNEW YORK, March 19, 2019 /PRNewswire/ -- Millennials are the largest generation in American history, and their shopping habits are worlds away from those of their parents. Thanks to the rapid pace of digitalization and new shopper-friendly tools, like browser extensions and voice assistants, retailers must be ready to embrace significant change. To help retailers stay ahead, CouponFollow, a leading online couponing platform that helps shoppers quickly and easily save money, is announcing today its 2019 Millennial Shopping Report. The report surveyed over 1,000 Millennials, between the ages of 22-37, exploring their shopping, spending, and saving behavior. By presenting a collection of retail and commerce related data, the report highlights how Millennial choices are impacting these industries overall. "Millennials have officially grown up, and so have their shopping and spending habits," says Marc Mezzacca, CEO of CouponFollow. "As Millennials move towards a fully digital shopping experience, online retailers—like Amazon—have a tremendous opportunity to further increase their market share by prioritizing speed, convenience, and savings across each touchpoint of the consumer journey." Key Survey Findings Include:
"In our previous report, Millennials were still clinging to brick and mortar as their most utilized way of shopping. Since then, in just 18 months, digital shopping has surpassed in-store, led by a rapid 20% increase in mobile shopping preference. Other findings from the report highlight a clear prioritization of discounts and couponing. 73% of Millennials admit they would try a product from a competitor of their favorite brand for a 20-40% discount. The potential to find discounts and incentives on brands' social media channels has also drawn interest from this generation of shoppers, 70% of which now follow their favorite retailers on a variety of social platforms. As the Millennial generation comes of age and embraces their massive spending power, retailers have an opportunity to shift their strategy to remain competitive. Future-focused brands can capture the Millennial dollar by improving and elevating their online shopping experience, and catering to a consumer segment that aggressively searches for the best deals and prices. Download the full report here: https://couponfollow.com/research/millennial-shopping-report About CouponFollow: Media Contact
View original content:http://www.prnewswire.com/news-releases/millennial-shoppers-are-rapidly-abandoning-brick-and-mortar-new-report-shows-300814522.html SOURCE CouponFollow |