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Y7 Studio, The Sweat Drippin', Beat Bumpin, Candlelit Yoga Studio And Lifestyle Brand Announces The Launch Of 'We Are A Tribe Called Sweat,' The New Y7 Anthem And Brand CampaignNEW YORK, March 19, 2019 /PRNewswire/ -- Y7 Studio, the sweat drippin', beat bumpin', candlelit yoga studio and lifestyle brand, announces the launch of "We Are A Tribe Called Sweat," the new Y7 anthem and first brand campaign with the release of a video, directed by J Williams. As Y7 continues its rapid expansion across New York and Los Angeles, with plans for new locations in Chicago later this year, this anthemic message is a declaration of the Y7 brand ethos, bringing to life its mission to make yoga inclusive and accessible for all. Developed in-house, the anthem takes you deeper behind the phrase "A Tribe Called Sweat," which is notoriously displayed on the studio walls in all Y7 locations. It depicts the ideals and culture of the Y7 community and acts to inspire and motivate clients both on and off the mat. The 90-second video features real brand loyalists of Y7 - instructors, employees and clients who authentically make up the community. Viewers are immersed into the world of Y7 - "Sweating That Sh*t Out" in a dark, candlelit, infrared-heated studio together as "One Family Formed By Sweat." Director J Williams' background includes working with independent and mainstream artists like Wyclef Jean, Lil Yachty and Bridget Kelly, whose music video "Act Like That" gained popularity across MTV, VH1 and Fuse. As music and Y7 are inextricably linked, the video is set against a Y7-style hip hop tack, exclusively composed by producer Safa Gaw, while lines from the brand anthem are voiced over. "Y7 is not just a brand or a studio; it's an inclusive culture and community where people can feel a sense of belonging and pride. As we continue to expand, it is integral to bring our core values and mission to life in a big way for our clients," explains Sarah Larson Levey, Y7 Studio Founder and CEO. "The Y7 brand anthem is raw and real; expressing who we are as a company beyond just the in-studio experience." We Are A Tribe Called Sweat® Landing Page About Y7 Studio: PR Contact: View original content to download multimedia:http://www.prnewswire.com/news-releases/y7-studio-the-sweat-drippin-beat-bumpin-candlelit-yoga-studio-and-lifestyle-brand-announces-the-launch-of-we-are-a-tribe-called-sweat-the-new-y7-anthem-and-brand-campaign-300815071.html SOURCE Y7 Studio |