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Ctrip and WWF China Team up to Boost Eco-TourismSHANGHAI, China, May 20, 2019 (GLOBE NEWSWIRE) -- Ctrip (Nasdaq: CTRP), the largest online travel agency in Asia, and the World Wide Fund for Nature China WWF China)signed a Memorandum of Understanding (MoU) in Shanghai on 16 May 2019 to begin a strategic partnership. As a follow-up to the MoU, on the same day, the two parties announced a sustainable eco-tourism initiative with over 10 other partners, with the first project entitled “Exploring Fantastic Creatures” to be launched soon. Ctrip and WWF China aim to enhance public awareness of biodiversity and transform travel products into environmental-friendly ones. About one million species of animals and plants are currently threatened with extinction, with many projected to become extinct within the next few decades. “Last year, Ctrip and our international brand Trip.com made four commitments at the fourth Conference on Illegal Wildlife Trade 2018 in London. We pledged to use our mobile applications, websites, offline stores and other resources to increase public awareness of the illegal wildlife trade,” said Xinyu Li, Vice President of Ctrip. “We also utilized social media and our virtual travel managers to inform customers travelling Thailand about the ban on ivory trading.” Jessica Zhang, General Manager of Ctrip Theme Travel, added, “The travel industry is closely related to the fight to preserve biodiversity and the environment. Ctrip’s work with industry partners seeks to make a meaningful contribution to the protection of our global environment.” “The tourism industry links the natural and cultural resources of the world through servicing millions of travelers. Through our partnership with Ctrip, we hope we can influence more travel industry players to incorporate sustainable development into their business strategies and spread the idea of responsible torism to more travelers,” said Fei Zhou, Chief Program Officer of WWF China. A key component of the joint initiative in sustainable ecotourism is the provision of a behavior handbook to travelers. Travelers are provided tips on not carrying animal or plant products across borders without specific certificates of CITES and inspection & quarantine. They are also alerted not to feed or touch wild animals; buy, carry or transport wild animals and its products; make noises or use flashlights to interfere with wild animals and are encouraged to save local resources and not to waste water and food. On 22 May 2019, the International Day for Biological Diversity, Ctrip and WWF China will launch the initiative of “Exploring Fantastic Creatures” charity photo shooting project, which allows Ctrip users to upload photos and short videos of nature to Trip Moments, Ctrip’s content sharing platform. About Ctrip.com International, Ltd. About WWF China For further information, please contact: A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/dc6a1ce8-d853-4bbb-bfa3-0ce8e8294327 |