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Sift and Whitepages Pro Alliance Adds Global Identity Verification to Platform for Digital Trust and SafetySAN FRANCISCO, May 21, 2019 (GLOBE NEWSWIRE) -- Sift, the leader in Digital Trust & Safety, and Whitepages Pro, the leader in global identity verification, both MRC award winners, today announced a partnership to bolster the efficiency of fraud and risk analysts. The alliance makes Whitepages Pro identity data accessible within Sift’s platform so fraud analysts can make faster, more accurate decisions. The partnership enables Sift customers to access Whitepages Pro Identity Check API directly in the Sift Console. Determined to provide a seamless experience for its customers, Sift has built Whitepages Pro global identity data and Confidence Score directly into its platform alongside insights from its own machine learning models and growing global data network. By providing a complete picture inside a single platform, users benefit from an integration that not only gives them a comprehensive fraud solution but reduces time wasted moving between multiple tools and windows. “We value their layered approach to fraud prevention but most importantly a streamlined workflow to best serve our customers,” said Sahil Farooqi, Head of Customer Care & Security, Rently. “Being able to access Whitepages Pro identity data directly in the Sift Console is a game changer and will help us work more efficiently by reducing time in queue and improving the overall customer experience." Sift tracks 16,000 unique fraud signals across 35 billion transactions per month which supports its holistic approach to balance fraud prevention with customer experience, rather than forcing organizations to prioritize one over the other. With this integration, analysts can access this, plus Whitepages Pro leading global identity data and insights from their Identity Network and Graph. Together, the benefits include:
“With Sift’s direct integration of Whitepages Pro, we are excited to add the value of our flagship product, Identity Check API, to their growing global platform for Digital Trust & Safety,” said Tom Donlea, VP, Business Development and Partnerships, Whitepages Pro. “Fraudsters are becoming more sophisticated, so it’s critical that analysts are equipped with innovative tools that support faster, more accurate decisions. And on the flip side of that, customer demands are increasing, therefore it’s critical companies reduce false positives and keep their good customers at the heart of their fraud strategy.” Attendees of the Marketplace Risk Management Conference and CNP Expo are invited to see a demonstration of Whitepages Pro running in the Sift console as part of Digital Trust & Safety NOW; a special event at Hotel Zetta from 7pm-11pm, Wednesday, May 22. To request an offsite demo of Sift, visit https://sift.com/products/digital-trust-safety-suite. About Sift About Whitepages Pro Whitepages and Whitepages Pro are registered trademarks of Whitepages, Inc. All other trade names, trademarks and registered trademarks are the property of their respective owners. CONTACT: |