[May 22, 2019] |
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P&G Joins TerraCycle's Loop Pilot Test in New York Metro Area
The Procter & Gamble Company (NYSE:PG) today announced it is testing
reusable packaging on some of its most popular products as part of LoopTM,
a new effort that aims to change the world's reliance on single use
packaging and disposable waste. Many of P&G's largest global brands,
including TideTM, CascadeTM, PanteneTM
and Oral-BTM will participate in this innovative sustainable
platform being tested in the New York metro area starting today. The
circular e-commerce platform developed by international recycling leader
TerraCycle will also "collect and recycle" some items like toothbrush
heads and razor blades, creating circular solutions that help eliminate
waste.
This press release features multimedia. View the full release here:
https://www.businesswire.com/news/home/20190522005156/en/
Many of P&G's largest global brands will participate in Loop, an innovative sustainable platform being tested in the New York metro area (Photo: Business Wire)
Loop
is a first of its kind global packaging and shopping circular solution
which aims to improve environmental performance, as well as consumer
convenience and affordability compared to current e-commerce solutions.
Empty containers are collected, cleaned, refilled and reused, giving
consumers a responsible way to consume household products as well as a
delightful experience. P&G was the first consumer products company to
join Loop and will be evaluating package functionality and features, as
well as loyalty and re-purchase rates in the test market.
Announced at the World Economic Forum Annual Meeting in Davos,
Switzerland, in January 2019, the Loop partnership further advances P&G's
Ambition 2030 sustainability goals and the Company's ongoing
commitment to turning sustainable intentions into positive everyday
actions.
P&G scientists and engineers have developed innovative manufacturing,
packaging and distribution solutions that will make sustainable living
easy for participating households. Eight P&G brands will be available
through Loop, and the company will use the pilot test market to validate
and optimize how to operate a collect-clean-refill business model.
Durable Packaging
Household favorites such as Tide, Cascade, and Pantene have designed new
durable and refillable packaging, featuring luxurious containers with
new features and functionalities.
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Tide, America's #1 laundry detergent, is participating in Loop
with its Tide purclean plant-based laundry detergent in a new durable
bottle made from stainless steel with a simple twist-cap and easy pour
spout.
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Cascade has developed new ultra-durable packaging for Cascade
ActionPacs™ which enable consumers to skip the prewash.
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FebrezeTM is participating with durable, refillable
packaging that is also available in stores, testing a new
direct-to-consumer refill and reuse model.
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Pantene is introducing a unique bottle made with lightweight,
durable aluminum for its shampoo and conditioner.
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Crest is driving sustainability in Oral Care through new Crest
Platinum mouthwash, a unique formula that delivers fresh breath and
stain prevention in a refillable glass bottle.
Recycling Products Refills
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Oral-B will test a circular solution for its manual toothbrush
-- Oral-B CLIC. The new design features a durable handle equipped with
a unique ClicFit™ mechanism that allows consumers to only exchange the
brush head. TerraCycle will collect and recycle the used brush heads,
and supply fresh brush heads via the Loop platform.
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GilletteTM and VenusTM
will provide premium travel packs as durable packaging that the
consumer will keep in addition to the handle. The used parts and
blades from these grooming products will be collected from consumers
for further recycling by TerraCycle.
"We are building on more than 180 years of innovation and world-class
consumer insight to enable responsible consumption at scale," said
Carolyn Tastad, P&G's Group President - North America. "We're proud to
partner with TerraCycle as the first CPG company to be part of this
program as we work to accelerate sustainable innovation and explore new
circular solutions that consumers love."
P&G packaging expert Brent Heist said, "Loop gives us the opportunity to
test and learn what a refill and return business model must deliver in
order to make it a truly scalable, sustainable proposition. Several of
our brands re-designed beautiful new packages to test durable materials
like stainless steel, and others like Oral-B CLIC are trying a new
design that reduces plastic waste by up to 60% through a durable handle
equipped with a ClicFit mechanism for replacing and recycling the brush
head."
How Loop Works
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SHOP: Consumers will go to the Loop website or Loop partner
retailers' websites and shop for trusted brands now redesigned to be
packaging waste-free.
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RECEIVE: Consumers receive their durable products in Loop's
exclusively designed state-of-the-art shipping tote that eliminates
the need for single-use shipping materials like cardboard boxes.
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ENJOY: Consumers experience elegance, convenience and product
performance all while eliminating the idea of throw-away packaging
waste.
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PICK-UP: There is no need to clean and dispose of the package;
as consumers finish their products, they place the empty package into
one of their Loop totes. Loop will pick-up directly from their home.
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CLEAN: Loop's team of scientists has developed custom cleaning
technologies so that each product may be safely reused.
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REFILL, RECYCLE OR REUSE: Loop promptly replenishes products as
needed and returns the refilled shipping totes to the consumer. If
there is recoverable used product such as razors or brush parts, they
will be recovered to be reused or recycled.
P&G Products Available via Loop NY area pilot
test
Pantene
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Our goal is to give more women more great hair days, and we are
continuously innovating and improving the quality of our products
and packages. This important solution can help eliminate packaging
waste altogether with a shampoo and conditioner bottle that
commemorate our love for the oceans and environment. We are
partnering with TerraCycle Loop to help move away from disposable
plastic bottles to durable bottles and supply chains with
refilling systems, where the waste is never created. These unique
bottles, made with light but durable aluminum, are designed to be
cleaned, refilled and reused as part of the Loop system. This is
consistent with our overall ambition and our aim to be at the
forefront of the industry.
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Tide
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We know clean matters - to you, your family and our planet - and
that's why we created Tide purclean: the first plant-based laundry
detergent with the cleaning power of Tide. This new Tide purclean
bottle is made from stainless steel, with a simple durable twist-cap
and easy pour spout. When you're out of detergent, simply put the
refillable bottle in your Loop tote, and it will be cleaned,
refilled and ready to use again. Formulated for your whole family,
Tide purclean is formulated without dyes and is gentle on sensitive
skin. The formula is made at a site that purchases renewable wind
power electricity and sends zero manufacturing waste to landfill,
making Tide purclean a planet-conscious choice that's designed with
our future in mind. Lighten the load with Tide purclean.
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Cascade
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When you're out of Cascade ActionPacs, simply put the refillable
container in your Loop tote, and it will be cleaned, sterilized,
refilled and ready to be used again. Cascade Platinum ActionPacs
clean 24-hour stuck-on food so well, they enable consumers to skip
the pre-wash. This can save up to 15 gallons of water per dishwasher
load. And, when multiplied by all dishwasher users that pre-wash,
this can save up to 150 billion gallons of water each year in the
United States alone.
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Febreze
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Showcasing its continuous commitment to the care for the
environment, Febreze makes its latest innovation called Febreze ONE
in the US available via the Loop platform as it comes in packaging
that is reusable and recyclable. Febreze ONE with no propellant and
no heavy perfumes can be used both on air & fabric. With its water
based formula (90%) and a patented technology, it uses Cyclodextrin,
an ingredient derived from corn starch that traps odors. It doesn't
just mask odors but neutralizes them and eliminates them from the
air. Febreze is already part of the TerraCycle recycling program
that has recycled more than 1,000,000 pieces of Febreze packaging
around the world.
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Crest
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Crest is leading the way to a more sustainable innovation for
mouthwash. Crest Platinum's alcohol, peroxide and paraben free
formula freshens your breath and helps protect your teeth from
stains. Crest Platinum will be available in a beautiful, refillable
glass bottle topped with a stainless-steel cap and protected by a
silicone sleeve. Replenishment right to consumers' doors means
lugging around heavy mouthwash bottles can be a thing of the past.
Now that's something to smile about.
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Oral-B
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Oral-B, the innovation leader in Oral-Care for over 50 years, will
test a circular solution for its manual toothbrushes. It enters Loop
with a breakthrough re-invention of the manual-toothbrush category:
Oral-B CLIC, a new iconic design that reduces plastic waste through
a durable handle made out of a unique composite material, largely
based on premium minerals, and equipped with the unique ClicFit
mechanism that allows consumers to only exchange the brush head. The
Loop platform will in parallel recycle used brush heads.
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Gillette
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For more than 115 years, Gillette has delivered precision technology
and unrivalled product performance - improving the lives of over 800
million men around the world. On Gillette Fusion5™ ProShield razor,
we will offer a premium razor travel case in place of our
traditional packaging, which consumers will be able to keep in
addition to their handle. One razor blade refill equals up to one
month of shaves, and once guys are ready for new blades, they can
return them in their Loop tote to be recycled.
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Gillette Venus
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Gillette Venus, the world's number one shaving brand for women,
takes another step towards the brand's vision of 100% recyclable or
reusable packaging as well as durable and sustainable product
solutions that delight women across the world. Gillette Venus is
encouraging the use of durable razor handles and blade supply chains
with built-in recycling systems. Introducing our latest innovation -
the Venus Platinum Extra Smooth razor. It features the first Venus
metal handle, ergonomically designed to boost control during shaving
and ensure durability for a long-lasting use in every woman's beauty
routine. The cartridges are made with 5 high-quality blades
delivered in a reusable metal tin. When they are ready to be
changed, the blades can simply be put in the Loop tote, and Loop
will collect and recycle them, while women can order new ones.
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About Procter & Gamble
P&G serves consumers around the world with one of the strongest
portfolios of trusted, quality, leadership brands, including Always®,
Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®,
Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®,
Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G
community includes operations in approximately 70 countries worldwide.
Please visit http://www.pg.com for
the latest news and information about P&G and its brands.
About TerraCycle
TerraCycle is an innovative waste management company with a mission to
eliminate the idea of waste®. Operating nationally across 21 countries,
TerraCycle partners with leading consumer product companies, retailers,
cities, and facilities to recycle products and packages, from dirty
diapers to cigarette butts, that would otherwise end up being landfilled
or incinerated. In addition, TerraCycle works with leading consumer
product companies to integrate hard to recycle waste streams, such as
ocean plastic, into their products and packaging. TerraCycle has won
over 200 awards for sustainability and has donated over $25 million to
schools and charities since its founding 15 years ago. To learn more
about TerraCycle or get involved in its recycling programs, please visit www.terracycle.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190522005156/en/
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