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HEMA and Wehkamp Announce AllianceThe two well-known typically Dutch companies join forces AMSTERDAM and ZWOLLE, Netherlands, May 22, 2019 /PRNewswire/ -- From today, HEMA and Wehkamp will be working together to continue to develop the online channel for non-food products in the Netherlands. This marks the first time that HEMA products will be available on an online platform other than HEMA's own. HEMA had already announced its ambition to continue to develop growth strategy via, among other things, strategic partnerships, both in the Netherlands and in other countries. The partnership with Wehkamp is a significant step in the realisation of this growth ambition, also online in the Netherlands. For Wehkamp, the partnership with HEMA is a valuable addition to the current Wehkamp range. With its focus on fashion, lifestyle, beauty and baby/children's products, HEMA gives Wehkamp the opportunity to expand its already extensive range of products even further. For instance, customers can now also buy their familiar HEMA products at Wehkamp. The HEMA product range will focus largely on fashion and lifestyle-reated products and will be introduced on Wehkamp.nl in phases. From Tuesday 21 May, customers will already be able to buy a large part of HEMA's baby range on Wehkamp.nl. We will be adding other parts of HEMA's fashion range in the months ahead. Tjeerd Jegen, CEO HEMA: "We also want to continue to develop HEMA's growth strategy in the Netherlands, via smart, innovative concepts and partnerships. We want the HEMA brand to be available to our customers via every channel and at all times. We want to develop HEMA as a brand both nationally and internationally. The strategic partnership with Wehkamp is a significant step in the realisation of that ambition." Graham Harris, interim CEO Wehkamp: "The addition of the HEMA range to our shop gives us the opportunity to offer our customers an even wider and more relevant range of products than we already offer. This is how we continue to build the ultimate customer experience, because that is what is most important to Wehkamp. A modern product range, a shopping experience that makes you happy and surprisingly easy service: that is what Wehkamp stands for." About HEMA About Wehkamp Logo: https://mma.prnewswire.com/media/774176/HEMA_BV_Logo.jpg
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