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NFLPA OneTeam Collective and ByteCubed Labs Join Forces to Revolutionize the Fan ExperienceWASHINGTON, June 19, 2019 /PRNewswire/ -- The NFL Players Association (NFLPA) and its OneTeam Collective athlete-driven accelerator have announced a strategic investment and partnership with ByteCubed Labs, an advanced technology product development start-up that combines data analytics, artificial intelligence (AI) and augmented/mixed reality to change the way fans interact with sports. The content- and data-driven products being developed will focus on bridging the gap between players and fans. The company has plans to create distribution channels and engagement models for new forms of fan-player interaction, as well as transform athletic training across all elements of game-day preparation. Among the products being developed by ByteCubed Labs is a first-in-sports mixed reality training and fan interaction platform powered by AI. "At ByteCubed Labs, we are paving the way for how data and sports can converge to reconfigure the way sports training is done, while bringing fans closer to the game," said Ahmad Ishaq, Founder of ByteCubed Labs. "Our strategic partnership with the NFLPA and the OneTeam Collective will extend the reach of our technology by providing a unique set of capabilities and content driven by professional athletes in a fashion the world has never seen." "Developing cutting-edge, player-driven fan experiences is what really excites us about this collaboration," said Eric Winston, NFLPA President. "ByteCubed Lab's approach to content through the use of mixed reality and artificial intelligence could be a game changer as it relates to fan engagement." Future consumer-facing applications of ByteCubed Labs technology products include mobile games, fantasy sports and event gamification. According to Troy Jones Jr., ByteCubed Labs Vice President of Business Development, "our partnership with the NFLPA and the OneTeam Collective ensures that the perspective of the player will be the foundation of the products we introduce to athletes and fans worldwide." In November of 2018, ByteCubed Labs was launched in partnership with Spectre Holdings and Enlightenment Capital. Their current client portfolio is cmprised of college and professional football teams. The initial offering from ByteCubed Labs is PRE-GAME PREP, the world's first holographic training platform for football. ByteCubed Labs is the 10th portfolio company secured through the NFLPA's OneTeam Collective, a groundbreaking, athlete-driven accelerator designed to give innovative companies the opportunity to leverage the player association's exclusive group player rights and access to more than 2,000 current players for product inclusion, activations and endorsements. The partners currently within the OneTeam Collective portfolio span blockchain, wearables, voice recognition, digital media, augmented reality, artificial intelligence, health and wellness, active gaming, and live video streaming. About ByteCubed Labs About the OneTeam Collective About the NFL Players Association About NFL Players Inc.
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