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New Berkshire Hathaway Specialty Insurance Ad Campaign Points to Critical Industry Paradigm: CLAIMS IS OUR PRODUCT.?Berkshire Hathaway Specialty Insurance (BHSI) today announced a new print and digital media advertising campaign around the theme CLAIMS IS OUR PRODUCT.? The campaign spotlights that, while a policy is considered the traditional insurance "product," the claim service and results that insurance policy delivers is paramount. "The true value of any insurance policy lies in what happens when there is a claim. Customers need an insurer that will protect them as they expect them too - or will exceed their expectations - at the time of a claim," said Peter Eastwood, President and CEO, BHSI. "Our underwriting and claims teams are tightly integrated, and every interaction with each other and with our customers is designed to ensure that we deliver the best possible claims product." The new print and digital ads spotlight elements that make BHSI's claims product so valuable to customers, including:
Digital and print advertisements feature a clear and simple all-text design, aligned with BHSI's focus on maintaining simplicity in all aspects of its business. The advertising is complemented by a social media marketing campaign on LinkedIn and Twitter (News - Alert), featuring members of BHSI's global claims team sharing how the company's everyday operations, interactions and decision-making are aligned with the belief that CLAIMS IS OUR PRODUCT. The campaign was created by BHSI's in-house Global Branding and Communications team. Berkshire Hathaway Specialty Insurance (www.bhspecialty.com) provides commercial property, casualty, healthcare professional liability, executive and professional lines, surety, travel, programs, accident and health, medical stop loss, and homeowners insurance. The actual and final terms of coverage for all product lines may vary. It underwrites on the paper of Berkshire Hathaway's National Indemnity group of insurance companies, which hold financial strength ratings of A++ from AM Best and AA+ from Standard & Poor's. Based in Boston, Berkshire Hathaway Specialty Insurance has offices in Atlanta, Boston, Chicago, Houston, Indianapolis, Irvine, Los Angeles, New York, San Francisco, San Ramon, Seattle, Stevens Point, Adelaide, Auckland, Brisbane, Cologne, Dubai, Dublin, Hong Kong, Kuala Lumpur, London, Macau, Melbourne, Munich, Paris, Perth, Singapore, Sydney and Toronto. For more information, contact [email protected]. View source version on businesswire.com: https://www.businesswire.com/news/home/20190626005125/en/ |