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Equifax responds to the needs of real estate agents with Lead Accelerator™ATLANTA, July 18, 2019 /PRNewswire/ -- According to the National Association of Realtors, seven in ten home buyers select the first real estate agent that connects with them. To help real estate agents quickly and intelligently connect with potential buyers, Equifax, a global data, analytics and technology company, today introduces Lead Accelerator™, a new solution designed specifically to help agents become the first contact for prospective home buyers. "If 79 percent of Millennials use their phones at least three hours a day*, you can guarantee they will expect a technology-driven home buying experience that is fast and intuitive. In order to meet this demand, real estate agents need sophisticated data and analytic tools at their disposal to move at lightning speed," said Tyler Sawyer, vice president of rental and real estate, Equifax. Lead Accelerator leverages proprietary data and analytics to provide lead-specific insights via three unique modules:
"Lead Accelerator enables real estate agents to qualify leads faster using data to make prioritization decisions; utilize the propensity score to help understand a lead's transaction likelihood; and convert more leads to closed deals by identifying and prioritizing top lead clusters, connecting the right buyer to the right home," added Sawyer. In an internal analysis of the solution, Equifax found that the top 10 percent of the propensity scores captured between 2.4 to 4 times more mortgage applicants than a randomly selected sample of equal size. As a result, real estate agents can expect improved productivity and a reduction in time spent with leads by as much as 75 percent. About Equifax FOR MORE INFORMATION Kate Walker View original content to download multimedia:http://www.prnewswire.com/news-releases/equifax-responds-to-the-needs-of-real-estate-agents-with-lead-accelerator-300887039.html SOURCE Equifax Inc. |